Job Title:Senior Social Media Manager
Location:Gurugram
Reports To:Founder & CEO (Preeti Rao)
Pay:70,000.00-100,000.00 per month
Job Description:
Experience Required:610 years in Social Media Management, with proven success in building personal brands and communities over 1M followers.
About Weljii:
Weljii is India's leading Health and Wellness Coach Training Institute, pioneering the holistic health coaching movement. Through internationally accredited programs, Weljii empowers individuals to transform lives and communities by creating a culture of health and wellbeing. Led byPreeti Rao, Weljii stands at the intersection of modern science and ancient wisdom.
Role Overview
We are seeking astrategic, creative, and data-driven Senior Social Media Managerto expand and amplify the digital presence ofWeljiiandPreeti Raoacross platforms.
The role goes beyond traditional social media management it requires buildingautomated engagement and lead-generation funnelsthat convert social media reach into measurable community growth, webinar sign-ups, and course enrolments.
You'll be responsible for positioningPreeti Rao as a thought leaderin health and wellness, while driving brand awareness and digital conversions forWeljii.
Key Responsibilities
1. Brand & Content Strategy
- Develop and execute a unifiedsocial media strategyfor Weljii and Preeti Rao across Instagram, LinkedIn, YouTube, and emerging platforms.
- Shape Preeti Rao'sthought leadership narrative, highlighting her voice in health, wellness, and holistic living.
- Collaborate with content, design, and video teams to create powerful storytelling and campaigns.
- Maintain distinct yet complementary brand voices for Weljii and Preeti Rao.
2. Growth & Engagement
- Design and implement strategies togrow organic reachandengagement by 510xwithin 1218 months.
- Build and nurture digital communities that align with the mission of holistic wellbeing.
- Lead influencer collaborations, brand partnerships, and social campaigns to reinforce brand authority.
- Use analytics to refine strategy and discover new audience opportunities.
3. Social Media Automated Funnel Management
- Create and manageautomated social media funnelsthat capture leads, nurture engagement, and drive conversions for webinars and courses.
- Integratesocial media platforms with CRM systems (e.g., Zoho CRM, HubSpot)and marketing automation tools.
- Set up and optimizelead magnet campaigns, automated WhatsApp and email follow-up sequences, and remarketing flows.
- Work with the marketing and tech teams to ensureseamless data flow from social media to CRMfor tracking and nurturing.
- Continuously analyze funnel performance (CTR, conversion rate, CPL) and optimize for maximum ROI.
4. Thought Leadership Positioning
- Build a strong, authentic voice for Preeti Rao across platforms.
- Develop and promote original content videos, live sessions, blogs, and quotes to position her as aglobal voice in health and wellness.
- Identify opportunities forguest appearances, podcast features, and collaborationsto amplify visibility.
5. Performance & Analytics
- Track and report key performance indicators engagement, reach, growth, and conversion metrics.
- Use analytics tools (Sprout Social, Meta Suite, Later, Zoho Social, YouTube Studio, etc.) to measure success.
- Prepare monthly and quarterly reports with actionable insights.
6. Leadership & Collaboration
- Lead a small in-house team and coordinate with freelancers or agencies for design, paid media, and video production.
- Collaborate closely with theMarketing and Strategy teamsto ensure cohesive brand communication and funnel alignment.
Key Skills & Qualifications
- 610 years of experience insocial media management and digital growth.
- Proven success in building and scalingpersonal brands to 1M+ followers.
- Expertise insocial media automation tools, CRM integration, and funnel building.
- Strong understanding ofpaid media, retargeting, and audience segmentation.
- Excellent copywriting and storytelling skills with a wellness-aligned tone.
- Data-driven mindset with creative problem-solving ability.
- Passion for health, wellness, and conscious living.
What You'll Bring
- Strategic clarity with hands-on execution ability.
- Growth mindset and accountability for measurable results.
- Ability to translate brand philosophy into viral, meaningful digital narratives.
- Collaborative, innovative energy aligned with Weljii's mission.
Job Type: Full-time
Work Location: In person
