Location: Hybrid / Onsite
Headquarters: Matunga, Mumbai, Maharashtra, India
Reports to: Director of Marketing
Overview
Testlify is seeking a Senior SEO Specialist to take full ownership of our organic growth strategy. This role is ideal for someone deeply experienced in SEO audits, technical SEO, and Generative Engine Optimization (GEO) who can identify growth opportunities, fix critical issues, and build scalable SEO systems.
You will work closely with the marketing and product teams to drive organic visibility, improve search performance, and position Testlify as a leading AI-native skills assessment platform in search engines and AI discovery platforms.
The ideal candidate is highly analytical, detail-oriented, and capable of defining clear success metrics while executing SEO strategies end-to-end.
Key Responsibilities
SEO Audits & Technical Optimization
- Conduct comprehensive SEO audits across website structure, technical health, content, and backlinks.
- Identify and fix technical SEO issues, including crawlability, indexing, site architecture, page speed, cannibalization, and schema implementation.
- Work closely with engineering teams to implement technical improvements and performance optimizations.
GEO (Generative Engine Optimization)
- Conduct GEO audits to ensure Testlify content is discoverable and referenced by AI platforms and LLM-driven search experiences.
- Optimize content and structured data to improve visibility in AI search results, knowledge panels, and AI-generated responses.
- Monitor and improve AI citation and brand visibility across generative platforms.
Content Strategy & Content Gap Analysis
- Identify content gaps and keyword opportunities across the entire hiring and skills assessment ecosystem.
- Define content pillars aligned with enterprise hiring use cases and product capabilities.
- Collaborate with content teams to ensure content is SEO-optimized, authoritative, and aligned with search intent.
On-Page SEO Optimization
- Optimize key pages for keywords, semantic search relevance, internal linking, and content structure.
- Ensure best practices across meta tags, headings, schema markup, and content hierarchy.
- Improve conversion-focused pages while maintaining strong organic visibility.
Performance Tracking & Growth Strategy
- Define clear SEO success metrics, including rankings, organic traffic, AI visibility, and pipeline contribution.
- Monitor performance using tools such as Google Search Console, GA4, SEMrush, Ahrefs, and AI visibility tracking tools.
- Continuously experiment and iterate on strategies to increase organic traffic and high-intent enterprise leads.
Soft Skills
- Strong analytical and problem-solving mindset
- Ability to translate SEO insights into actionable strategies
- High ownership and execution focus
- Strong collaboration with marketing, content, and engineering teams
- Comfort working with data, experimentation, and growth metrics
Success Metrics
- Within 2 months, a full SEO and GEO audit with prioritized action plans will be completed.
- Within 3 months, key technical SEO issues will be resolved and core pages optimized.
- Within 4 months, improved rankings and visibility for priority keywords and AI search queries.
- Within 6 months, measurable growth in organic traffic, AI citations, and inbound pipeline contribution.
Qualifications & Experience
- 5+ years of experience in SEO, preferably in B2B SaaS or technology companies.
- Strong expertise in technical SEO, content SEO, and SEO audits.
- Experience conducting GEO audits and optimizing content for AI-driven search environments.
- Proven ability to identify content gaps and build scalable content strategies.
- Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4, and technical audit tools.
- Strong understanding of site architecture, indexing, crawl optimization, and schema implementation.
- Experience working closely with developers and content teams to implement SEO improvements.
Reporting & Department Structure
- This role reports directly to the Director of Marketing and works closely with the content, growth, and product teams. The SEO function will operate as a core growth engine, ensuring Testlify maintains strong organic visibility across traditional search engines and emerging AI discovery platforms.
What We Offer @ Testlify
- Opportunity to build SEO as a major growth channel for a global SaaS company
- Collaboration with a fast-moving marketing and product team
- Exposure to global markets and enterprise hiring ecosystems
- Access to modern marketing and SEO tools
- A culture focused on ownership, experimentation, and impact
Benefits
- Health Insurance
- Diversity & Inclusion Focus
- Learning & Growth Opportunities
- Flexible Work Hours
- Saturday & Sunday Week Offs
