Senior SEO Analyst

About us

Yocket was established in 2015 with a mission to connect people to the world's best learning

opportunities. We are the largest and most active online platform for international education!

Today, Yocket is the largest community-driven online platform for international education.

We specialize in premium counselling services for students with ambitions of pursuing higher

education abroad by connecting them to the best universities in the world. We offer a

comprehensive range of services, including expert counselling, test preparation, visa

assistance, and even loans to facilitate your educational journey.

To date, we have helped more than 10,00,000 students across countries pursue their higher

education. Our students have secured admissions in all of the world's top 100 global

universities, including prestigious institutions such as Harvard University, Massachusetts

Institute of Technology, Stanford University, University of Oxford, University of California, and

Columbia University. At Yocket, we strive to help our employees find passion and purpose.

Join us in changing the way students make their decisions about education. If you wish to

create an impact and help students get the best education by taking our vision ahead, we

would love to have you on our team!

About the Role:

You will be responsible for developing and executing the overall SEO strategy to drive strong

organic traffic and increase visibility for both the website and mobile app.

The charter for this role will include:

● Monitor search algorithms set by search engines to keep up with changes in the SEO landscape.

● Develop and integrate content marketing strategies. Work closely with content writers,

social media marketers to implement SEO strategies.

● Drive targeted and loyal traffic to the website through effective community-building

● Employ user experience (UX) and conversion rate optimization methods to turn visitors into

more active users.

● Continually check search terms, rankings and analytics to monitor the performance of websites

and make recommendations for improvement

● Work on App Store Optimization to improve Yocket App's rankings on PlayStore and AppStore

● Keep content inline so as to not cause any algorithm penalty. Take effective measures to

recover any traffic due to algorithm shift.

● Recommend changes to website content, linking, and other factors to improve SEO

positions for target keywords.

Ideal Persona

● 3-4 years of experience as SEO Analyst/SEO Associate

● Entrepreneurial DNA: A proven track record in both 0-1 and 1-100 growth stages

● Passion for SEO: On page and Off page SEO, Technical SEO

● Familiarity with WordPress or other content management system

● Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM,

Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is a must.

● Strong analytical skills and data-driven thinking.

Why Join Yocket

High-Growth Environment: Be part of a rapidly scaling EdTech brand with strong career

progression. - Benefits: - Medical insurance for you & your family - Access to mental-health counselling