About the Role:

You will be responsible for developing and executing the overall SEO strategy to drive strong organic traffic and increase visibility for both the website and mobile app.

The charter for this role will include:

● Monitor search algorithms set by search engines to keep up with changes in the SEO landscape.

● Develop and integrate content marketing strategies. Work closely with content writers, social

media marketers to implement SEO strategies.

● Drive targeted and loyal traffic to the website through effective community-building

● Employ user experience (UX) and conversion rate optimization methods to turn visitors into

more active users.

● Continually check search terms, rankings and analytics to monitor the performance of websites

and make recommendations for improvement

● Work on App Store Optimization to improve Yocket App's rankings on PlayStore and AppStore

● Keep content inline so as to not cause any algorithm penalty. Take effective measures to

recover any traffic due to algorithm shift.

● Recommend changes to website content, linking, and other factors to improve SEO positions

for target keywords.

Ideal Persona:

● 3-4 years of experience as SEO Analyst/SEO Associate

● Entrepreneurial DNA: A proven track record in both 0-1 and 1-100 growth stages

● Passion for SEO: On page and Off page SEO, Technical SEO

● Familiarity with WordPress or other content management system

● Knowledge of Guest Blogging and Content Marketing; Info-graphics, MS-Excel, SMO, ORM,

Keyword Research, Google algorithm, Influence Marketing, Data Mining Tools is must.

● Strong analytical skills and data-driven thinking.

Everyone at Leap is entrepreneurial, moves fast and operates with extreme ownership.

There is minimal management and extreme autonomy.

If the above defines you, you will fit in snugly.

What is Leap

Leap is a global student mobility platform that empowers students aspirations for a global career and education

We have built Leap Finance and Leap Scholar and Yocket

We work at the exciting intersection of fintech & edtech

And we love that we succeed as a business while powering the dreams of talented students!

How far along are we

We are the leaders in our space by a mile!

We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!

Read the latest fundraise news here

Who are we as people

We have a lean, rockstar team.

We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company.

We hire slowly and deliberately

You can meet our founders here -> Arnav Kumar and Vaibhav Singh

Arnav tweets here

What will you be doing

We are now building our leadership team and would love to engage

This is a great time to join the rocketship and participate in the upside -

Broadly,

You will have tearing-your-hair level complex & challenging problems to solve
With massive upside if you solve them
In a super fast paced environment that will challenge you
With enough resources to be audacious
And mentorship from an experienced founding team

Your move !:)

Having a busy week - Simply apply here

Want to skip the queue - Take out a few minutes and write a standout email to us at [HIDDEN TEXT]

Senior SEO Analyst