We are looking for an experienced Senior Sales Manager to lead B2B sales for everyday hygiene product line.
The ideal candidate will have a proven track record of building institutional sales in
the HoReCa, Corporate, and Institutional sectors, with deep experience in driving revenue, building distributor networks, and forging long-term business partnerships.
Key Responsibilities:
- Business Development & Client Acquisition
- Identify, develop, and convert new business opportunities across Hotels, Restaurants, Cafs (HoReCa), Corporates, and Institutions.
- Build strong relationships with decision-makers in procurement, operations, and housekeeping teams.
- Drive onboarding of Distributors, Super Stockists (SS), channel partners, and institutional clients across target regions.
- Expand distribution footprint by appointing and managing Distributor/SS networks
with clear sales & growth targets.
- Sales & Revenue Managemen
- Deliver against quarterly and annual sales targets.
- Build and manage sales pipelines, ensuring healthy conversion ratios.
- Negotiate contracts, pricing, and credit terms to close high-value deals.
- Market Expansion
- Lead expansion into new geographies with focus on South & West India.
- Scout, onboard, and manage distributor/wholesaler networks.
- Work with marketing and product teams to align market requirements with product strategy.
- Account Management
- Build long-term relationships with clients ensuring high levels of retention and
satisfaction. - Implement a Key Account Management (KAM) approach for strategic clients.
- Ensure timely collections, repeat orders, and upselling of the product portfolio.
Requirements
Key Requirements
Minimum 10+ years in institutional/B2B sales, preferably in hygiene, FMCG,
cleaning essentials, or personal care products.
Proven success in dealing with HoReCa chains, corporates, and institutional clients.
Strong network in Hyderabad and/or Bangalore, with ability to scale pan-India.
Hands-on experience in Distributor & Super Stockist appointment, management, and channel
development.
Ability to handle large ticket-size negotiations and long sales cycles.
Excellent communication, negotiation, and relationship management skills.
Exposure to distribution/channel management and institutional logistics.
Self-starter with entrepreneurial mindset and ability to work in a fast-paced environment.
Benefits
As per industry standards
