Senior Retention Manager - CRM & Retention

Company: Astro Arun Pandit Group

Location: Noida

Job Type: Full-time

We are looking for a highly experienced, strategic, and execution-focused Senior Retention Manager who can build and scale retention, CRM, and lifecycle revenue across our ecosystem of brands spanning spirituality, astrology, education, consultations, and commerce.

This is not a basic email or WhatsApp campaign role.

We want someone who deeply understands customer lifecycle, repeat behavior, conversion psychology, trust-led selling, cross-sell systems, reactivation, and retention-driven revenue growth.

The ideal candidate should have strong hands-on experience in D2C, app/user lifecycle, commerce retention, and subscription / repeat-led businesses, ideally in categories where customer trust, education, and relationship-building matter.

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Our ecosystem includes multiple high-growth brands across astrology, spiritual commerce, education, consultations, and digital experiences.

The role requires someone who can understand different customer journeys across:

• product purchase
• consultation journeys
• app engagement
• course or learning journeys
• repeat intent-based buying
• festival or event-led buying cycles
• cross-brand movement within the ecosystem

Your core responsibility will be to increase:

• repeat purchase rate
• reactivation rate
• customer LTV
• CRM-attributed revenue
• cross-sell and upsell revenue
• app/user retention
• lifecycle efficiency across brands

• Own retention, CRM, and lifecycle marketing strategy across the ecosystem
• Build high-performing email, WhatsApp, SMS, push, and lifecycle journeys for different brands and customer segments
• Design and optimize flows for welcome, abandon cart, browse abandon, post-purchase, repeat purchase, replenishment, upsell, win-back, churn prevention, dormant reactivation, and high-value/VIP users
• Create segmentation based on purchase behavior, intent, frequency, product affinity, consultation history, lifecycle stage, and engagement level
• Increase repeat purchase rate and LTV through well-designed customer journeys
• Build cross-sell strategies across brands and categories where relevant
• Work closely with product, performance marketing, design, content, tech, analytics, and category teams
• Improve CRM-led revenue, attribution clarity, campaign performance, and automation depth
• Build lifecycle systems for both commerce and app/user engagement
• Track and optimize cohort retention, repeat intervals, churn patterns, reactivation behavior, and campaign contribution
• Develop retention calendars around key festivals, spiritual occasions, seasonal demand, lifecycle triggers, and category moments
• Own retention reporting and present weekly/monthly insights with action plans
• Continuously test offers, messaging, timing, segmentation, journey logic, and channel mix

• A retention expert who understands revenue, not just messaging
• Someone who can think across ecosystem-level customer journeys, not isolated campaigns
• Someone who has handled lifecycle systems in serious D2C, app, commerce, or trust-led consumer businesses
• Someone who understands that retention is a product, data, psychology, and automation problem together
• Someone who can build systems, not depend on founder instructions every day
• Someone comfortable with both strategy and execution

• Strong experience in retention, CRM, lifecycle marketing, or customer revenue growth roles
• Proven experience in D2C, e-commerce, app businesses, digital consumer brands, or related lifecycle-heavy businesses
• Deep understanding of customer segmentation, repeat purchase behavior, LTV growth, reactivation, and automation journeys
• Hands-on experience with email, WhatsApp, SMS, push notifications, and CRM automation tools
• Strong analytical ability and comfort with dashboards, cohorts, funnels, campaign data, and customer behavior metrics
• Ability to work cross-functionally across multiple brands and teams
• Strong ownership mindset with commercial thinking

• Worked in spirituality, astrology, wellness, education, consultations, subscription, or trust-led consumer businesses
• Handled multi-brand ecosystems or complex customer journeys
• Built retention systems for repeat-heavy product categories and app/user journeys
• Improved repeat revenue, LTV, and CRM contribution meaningfully
• Experience with cohort analysis, RFM segmentation, lifecycle triggers, and win-back systems

• You understand cross-brand lifecycle strategy
• You have built retention systems for both products and services
• You know how to connect content, commerce, consultation, and customer trust into one lifecycle engine
• You have worked with brands where emotional buying and intention-led repeat behavior matter

• Opportunity to build retention at ecosystem scale, not just for one brand
• High-ownership role with direct impact on revenue and profitability
• Work across multiple categories including commerce, app, education, and spiritual services
• Build systems that can become a long-term competitive advantage

Please share:

• Updated resume
• Brands or businesses handled so far
• Key retention / CRM results achieved
• Platforms and tools used
• Current city
• Notice period

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