- Regional Customer Marketing Executive will be Handling Execution and monitoring of Customer marketing activities for given region. He will report to National Customer Marketing Manager however, he will have to work closely with RBMs to ensure regional support is provided to achieve his Business Goals.
- The person will be implementing National Programs/schemes/activities in respective region at the same time, will propose and execute regional customer marketing programs/schemes/activities under the guidance of National Customer marketing manager.
- His role will be to provide execution support for the given region to all 3 Channels, GT Consumer Pack, GT Bulk Pack & Modern Trade
Main Accountabilities
The tasks and responsibilities can be summarized (but not limited to) as below.
- Execute National Customer marketing initiatives in respective region. Oversee execution along with Sales team, provide local support during execution. Monitor the programs/schemes/activities for the regions with Sales Team and submit reports to National Customer marketing manager.
- Work closely with respective Regional Business Managers to provide full support in terms of customer marketing initiatives to achieve Business objectives as well as Distribution expansion.
- To ensure Brand Visibility at retail outlets, work out POS and innovations locally in suitable to the market.
- To win with the retailer, develop and execute retail engagement programs/schemes/activities (national as well as regional) as well as ad hoc engagement activities.
- Provide Execution support to all 3 Channels, GT (consumer pack), GT (Bulk Packs) & MT for brand visibility, expansion, and trade engagement.
- Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion to grow the brands and business.
- Ensure all documentation (both for national as well as regional programs/schemes/activities) is properly maintained at regional level in accordance with guidelines issued by National Customer marketing. Manager/commercial team/audit team
- Deal with local vendors and develop more vendor base.
Knowledge and Skills
- Improve Bunges outcomes by making data-driven decisions, keeping the customer at the forefront of all they do, and proactively gaining insight into the global strategy.
- Collaborate, effectively communicate with others, and take initiative to continually develop themselves.
- Pursue opportunities to solve problems and act while maintaining the ability to manage work, even in times of challenge or change.
Technical
- Knowledge and experience FMCG Sales and Distribution is must (oil trade will be advantage).
- The position would involve close working with HO team and Regional Sales team and other functions like SCM, Marketing, Commercial.
- Travelling would be required within the region frequently at least 10-12 days in a month (subject to exceptional circumstances). Travelling to HO will be as and when needed.
- Exposure to all areas of FMCG Customer marketing (GT, MT channels, Retail engagement, Distributor engagement, POSM,
- BTL activation, vendor management, Schemes) is must. Expertise in one of the areas is added advantage.
- Sound understanding of Accounting of Trade expenses and vendor management is must.
Education & Experience
- Full time Graduate from a University Min. MBA will be an advantage.
- Experience - minimum 3 years in FMCG Customer Marketing (preferably Food Industry). Sales Experience will be.
- considered however only sales experience will be treated along with other suitability on the Job requirement.
- Command over and Microsoft Office in particular in MS Excel is a Must. Good presentation skill is added preference.
- Working knowledge of SAP is advantage.
