Job Purpose
To work closely with andmaintainhigh-level business,tradeand/or consumer mediaandinfluencercontacts.To act as the accountleadon smaller pieces of business and/or to lead individual portions of larger pieces ofbusiness.
Job Summary
SAEs are at the heart of a successful account. Part media relations expert, part strategic thinker and part client hand-holder, SAEsare responsible forassistingwith all aspects of an account.
As the right-hand to an AM or Director, SAEsbegin tostraddle both the account work (media relations, pitchdevelopmentand conference work) and the strategic elements (plan development, client counsel, etc. A proventrack recordwith media isa must, as clients should view an SAE as the go-to when it comes to reporter beats and interests as well as trendspotting and newsjacking. SAEs, in turn, should also be capable of providing thisknowhowto junior staff, guiding them through pitchchallengesandassistingwiththeir professional development.
SAEs should also begin tohone in ontheir interest areas, proactively looking for opportunities across the agency to refine their skills and fuel their passions. This includes taking time to network outside of the office,attendconferences/events, andmeetwith reporters and influencers to strengthen relationships.
Duties and Responsibilties
- Acts as right-hand to the account manager ordirector
- Supervises AEsand ACs alongside account managers
- Serves as resident expert on client, competitiveenvironmentand related subjects
- Maintains regular client contact, both verbal and written, across a range of accounts
- Actively pursues media to secure press results; networks and builds relationship with key media
- Develops story angles, both planned and proactive
- Oversees development and implementation ofaccountstrategy, delegatingappropriate assignmentsto teamsand jumping in on tactics
- Begins developingskills outside of traditional media,including integrated campaigns, social media, influencer work, etc.
- Works with account manager or director to forecast account budgetsandmonitorteam hours throughout the month
- Works with account managers and directors to develop big picture skills vis--vis strategic planning, client development,integrated campaigns, social media,etc.
- Responsible for developing solid first drafts of creative and strategic client and newbusiness plansWrites and/or edits materials with keen eye, providing near-final copy for review tohis/her AM or Director
- Participates on anAllison+Partners committee
- Actively markets the firm through participation at industry events
- Promotes and upholdsAllison+Partners core values
Qualifications
- Graduation or Post Graduation (Preferably in Media and Communication)
- Requires2-4years of public relations,marketing, or related experience
- Works well under pressure
- Works independently
- Strategic thinker
- Excellent writerin need of minimal editing
- Strong media relations skills and proved industry relationships
- Team builder and leader
- Manages time well, prioritizing deadlines and managing up in terms of workload
- Self-starter
- Demonstrates strong management potentialand interest
- Detail-oriented
- Positive attitude toward work and clients
- Multi-tasker
