Skill Set - Project planning & scheduling (using tools like MS Project or Azure), Agile, Scrum, Kanban, or Waterfall methodologies, Jira, Trello, Asana, AWS, SDLC
Years of Experience - 10+ years
Domain - Banking & financial services knowledge.
Adobe Campaign Classic Expertise
Deep knowledge of Adobe Campaign Classic architecture, database structures, and campaign execution.
Experience with configuring, scripting, and troubleshooting in Adobe Campaign Classic (JavaScript, XML, SQL).
Expertise in campaign management, segmentation, personalization, and automation.
Integration experience with CRM, CDP, and other MarTech platforms (Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud).
Understanding of delivery best practices, including email marketing strategies, SMS, and push notifications.
Technical & Analytical Skills
Data modeling, segmentation, and ETL processes for marketing automation.
Strong SQL skills for querying, data extraction, and troubleshooting.
Proficiency in APIs, web services, and system integrations (REST, SOAP).
Performance optimization techniques to enhance efficiency in campaign execution.
Familiarity with cloud-based deployment (AWS, Azure, Google Cloud).
Tools & Software
Marketing Automation & MarTech: Adobe Campaign Classic (must have); Nice to have: Microsoft Dynamics 365 Outbound or Real Time Marketing, Salesforce Marketing Cloud, Marketo, Oracle Eloqua or similar.
Data & Integration: SQL, JSON, XML, REST/SOAP APIs, ETL tools.
Collaboration & Documentation (knowledge of minimum one of the tools): Azure, Microsoft Teams, Jira, Confluence, Slack.
Testing & QA Tools: Adobe Campaign testing frameworks; Nice to have: Postman, Selenium, etc.
Project & Process Management: Agile methodologies (Scrum, Kanban) for project execution.
Risk assessment and mitigation strategies to address technical challenges.
Stakeholder management & alignment with business goals.
Technical documentation and knowledge sharing for team enablement.
Industry-Specific Knowledge
Marketing Automation & Customer Engagement Best Practices.
Data Privacy & Compliance Regulations (CPR, GDPR, ISO security standards).
Customer Data Platforms (CDPs) & CRM integration strategies.
Trends in AI-driven marketing, personalization, and automation.
