Senior Product Strategist & Growth Lead
Location: Mumbai (Hybrid)
Experience Required: 4-8+ years
Who should apply: Those who have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
Industry: Consumer Tech / Marketplace / Product + Service App-based Platforms in (Goods, Finance or Consumables)
Compensation: 8 -14 LPA (Or more as per experience, industry standards and last drawn salary)
Reporting to: Founder / Core Leadership
ROLE OVERVIEW
We are building a high-growth consumer technology platform with a clear mandate:
acquire 1,00,000+ active users within the first 6 months of launch.
This role is not advisory, theoretical, or support-based.
We are hiring a battle-tested Product & Growth Leader who has personally built, scaled, and owned user acquisition at scale not someone who has only supported or consulted.
You will own the entire growth engine end-to-end: team building product strategy go-to-market acquisition of 10 Lakh+ Users retention scale.
This role carries real accountability, high ownership, and leadership authority.
WHO SHOULD APPLY
You are the right fit if you:
- Have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
- Have led growth or product teams in high-velocity environments
- Are deeply analytical yet execution-focused
- Are comfortable being accountable for numbers, not just strategy
- Can operate independently with minimal hand-holding
- Have experience in marketplaces, fintech, edtech, healthtech, or consumer internet
WHO SHOULD NOT APPLY
- Professionals without hands-on scaling experience
- Consultants who only advise but don't execute
- Candidates uncomfortable with aggressive targets
- People who avoid accountability or decision-making
- Those seeking a stable corporate role rather than a high-growth challenge
CORE RESPONSIBILITIES
1 Product & Growth Strategy Ownership
- Own the complete product roadmap aligned with aggressive user acquisition goals.
- Define clear north-star metrics, activation funnels, and retention loops.
- Design product experiences that directly drive installs, activation, and repeat usage.
- Convert user insights into scalable product improvements.
2 User Acquisition & Growth Execution
- Design and execute a data-backed growth strategy to acquire 1,00,000+ users within 6 months.
- Lead multi-channel acquisition (performance marketing, organic growth, referrals, partnerships).
- Identify and unlock scalable growth loops.
- Optimize onboarding funnels for conversion and retention.
3 Market & Consumer Intelligence
- Deeply understand Indian consumer behavior, psychology, and price sensitivity.
- Conduct continuous competitor and category analysis.
- Identify white spaces and opportunities to outmaneuver competitors.
4 Leadership & Team Building
- Build and lead a high-performance growth and product team.
- Hire, mentor, and manage cross-functional talent (product, marketing, analytics).
- Set execution cadence, KPIs, and accountability frameworks.
5 Strategic Execution & Accountability
- Own KPIs such as:
- Monthly active users (MAU)
- Cost per acquisition (CPA)
- Retention cohorts
- Activation rates
- Make data-backed decisions weekly.
- Report directly to founders with measurable progress.
6-MONTH DELIVERABLES (NON-NEGOTIABLE)
Within 30 Days
- Clear product & growth roadmap
- Defined ICPs, personas, and acquisition channels
- Early traction metrics & benchmarks
- Build a solid team of people who don't just talk, but also deliver results.
Within 60-90 Days
- Stable growth engine in place
- Clear funnel optimization
- First 2540K quality users acquired
- Proven 1k-5k INR purchase per user.
Within 6 Months
- 100,000+ verified users onboarded
- Predictable acquisition system
- Proven 1k-5k INR purchase per user.
- Strong retention & engagement metrics
- Clear path to scale beyond 510x
Within 1 Year
- Stable Consumer Retention of at least 75% users (data backed)
- Close to achieving 10 Lakh+ Active Users within 11 months.
- Proven 1k-5k INR purchase per user.
WHAT YOU GET
- Leadership in a high-growth consumer brand, with immense opportunity for growth to senior executive roles within 2 years of employment
- Direct impact on product, users, and revenue
- Competitive compensation + performance-linked upside
- Opportunity to build a category-defining platform
HOW TO APPLY
Mail your CV + a short case note answering:
Which product have you helped scale to 1L+ users, and how did you do it
- Only candidates with demonstrable scale experience will be considered.
- Apply at [Confidential Information] with Subject as PICKD x Product Lead 03 with your CV and Case Note of : Which product have you helped scale to 1L+ users, and how did you do it
