Senior Product Marketing Manager
- Function : Marketing
- Job Location : Whitefield, Bangalore
- Work Mode: Hybrid
About Us:
Zluri is a Next-Gen Identity Governance and Administration (IGA) platform that enables IT and security teams to discover identities and applications, streamline access management, and automate access reviewsall from a single, intuitive interface. With Zluri, organisations automate compliance readiness and ensure that the right people have the right access to the right applications at the right time, with minimal time and manual effort.
Role Summary:
We are looking for a dynamic Senior Product Marketer to lead the go-to-market (GTM) strategy, craft compelling product narratives, and drive customer adoption. This role is critical in positioning Zluri's offerings as market leaders and delivering measurable growth in a competitive SaaS landscape.
Key Responsibilities:
- Manage full product marketing projects from conception to completion, including product launches, customer/competitor research initiatives, and sales enablement programs.
- Collaborate closely with product, sales, and other cross-functional teams to align on messaging, positioning, and go-to-market strategies.
- Conduct in-depth market research and competitive analysis to inform product strategy and positioning.
- Create compelling product messaging and content for various channels and audiences.
- Plan and execute product launch campaigns, including developing marketing materials, crafting distribution strategies, coordinating with PR, and managing launch timelines.
- Design and deliver sales enablement programs, including training materials and sessions for sales and customer success teams.
- Organize and run product-focused events and webinars to engage customers and prospects.
- Analyze campaign performance and product metrics to measure success and inform future strategies
Qualification and Experience
- Education: Bachelor's degree in Marketing, Business, or related field
- Experience: 4-6 years of product marketing experience in B2B SaaS.
Key Skills:
- Soft Skills: Excellent written and verbal communication skills.
- Ability to translate complex technical concepts into clear, compelling messaging.
- Technical Skills: Experience with marketing automation and CRM tools.
- Knowledge of SEO and content marketing best practices
- Experience with market research and competitive analysis techniques
- Proficiency in creating and delivering presentations to various audiences
- Analytical mindset with the ability to derive insights from data
Empowering Diversity, Championing Inclusivity
Zluri values diversity and inclusivity, fostering an environment where every individual feels welcome and respected. We are an Equal Opportunity Employer, providing fair consideration to all qualified applicants, regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.
