Senior Product Marketing Manager

Product Marketing Manager (PMM) – Legaltech AI Platform

Location: Bengaluru

Experience: 4–7 Years

Notice Period: Immediate Joiners Preferred (Max 20–30 Days)

Type: Full-time

About the Company

We are building a modern AI-powered platform for the legal industry, helping legal professionals work faster, smarter, and more efficiently.

Over the last two years, we've been focused on making legal research and workflows more accessible through AI. Our platform is now rapidly expanding across legal research, AI-powered workflows, practice management, and productivity tools, creating an all-in-one workspace for modern legal teams.

We are an early-stage, fast-growing startup operating with high ownership, speed, and collaboration across teams. If you enjoy building from scratch, working closely with founders, and creating real impact, you'll fit right in.

About the Role

We are looking for a highly execution-oriented Product Marketing Manager to own positioning, brand communication, founder branding, GTM messaging, and content distribution across channels.

This is not a coordination-only marketing role. We are looking for someone who can think strategically and execute independently across website messaging, social media, founder branding, short-form content, GTM storytelling, and marketing collateral.

The ideal candidate is someone who understands B2B SaaS and AI products deeply, is comfortable being on camera, and can simplify complex technology into compelling narratives.

This role requires high ownership, speed, and comfort working directly with founders and product teams in a rapidly evolving startup environment.

Key Responsibilities

Product Positioning & Messaging

• Define and refine product positioning and messaging across different customer personas.
• Translate technical product capabilities into customer-focused value propositions.
• Build compelling narratives for AI/legal-tech products and features.

Website & Marketing Copy

• Own website copy, landing pages, product messaging, and conversion-focused communication.
• Continuously improve messaging clarity and brand consistency across all touchpoints.
• Write high-quality copy across ads, campaigns, product pages, and GTM assets. 

Founder & Personal Brand Marketing

• Work closely with founders to build thought leadership and online presence.
• Create founder-led LinkedIn content, narratives, and engagement strategies.
• Help shape the company's public-facing communication.

Social Media & Content Distribution

• Manage and execute content strategy across LinkedIn, X/Twitter, YouTube Shorts, and other relevant platforms.
• Create high-engagement posts, hooks, campaign messaging, and short-form content ideas.
• Drive audience growth, engagement, and inbound awareness.

Video & Creative Marketing

• Script short-form videos, founder-led content, and product explainers.
• Record videos and appear on camera when required.
• Act as one of the public-facing personalities for marketing and social content.
• Coordinate execution for marketing creatives and campaigns.

GTM Campaigns & Marketing Assets

• Create pitch decks, one-pagers, launch communication, sales enablement material, and email campaigns.
• Support feature launches and product announcements with strong storytelling.

Cross-Functional Collaboration

• Work closely with product, design, leadership, and engineering teams to align messaging with product direction.
• Bring customer insights and market feedback into product and GTM discussions. 

What We're Looking For

Must-Have Skills

• 4–7 years of experience in Product Marketing, Growth Marketing, or B2B SaaS Marketing roles.
• Strong copywriting, storytelling, and communication skills.
• Experience working with AI products, SaaS products, or startup environments.
• Strong understanding of positioning, branding, audience psychology, and content distribution.
• Experience managing content across LinkedIn, X/Twitter, YouTube Shorts, and other short-form platforms.
• Ability to independently execute marketing initiatives without heavy supervision.
• Confidence working on founder branding and public-facing communication.
• Strong execution capability across content, social media, video marketing, and founder branding.

Preferred Qualifications

• Experience in AI, LegalTech, SaaS, or enterprise software companies.
• Prior experience building founder/personal brands.
• Familiarity with tools like HubSpot, Notion, Webflow, Canva, Figma, or similar.
• Understanding of short-form content trends, creator-led marketing, and audience growth strategies. 

Important Expectations

• This is a highly aggressive, execution-heavy role for candidates who enjoy operating with speed, ownership, and intensity.
• This is an in-office role based in Bangalore.
• Candidates will be expected to handle scripting, writing, recording, publishing, campaign execution, and content distribution directly.
• Startup experience is strongly preferred.
• We are looking for builders who thrive in ambiguity, move fast, and are obsessed with execution and storytelling.
• Candidates should be comfortable handling multiple priorities simultaneously.

Why Join Us

• Opportunity to shape the brand narrative of a fast-growing AI company.
• Work directly with founders and influence company strategy.
• High visibility and ownership from day one.
• Build in one of the fastest-growing categories: AI + LegalTech.
• Fast learning environment with significant growth potential.