Senior Product Marketing Manager

Senior Manager- Product Marketing

Location: Bangalore, India

Experience: 8+ years

Department: Product Management

Description

You will articulate a clear, consistent, and creative value proposition to our buyers and influencers while acting as the linchpin between our product management and marketing and sales teams to drive new sales for the company. You will have the opportunity to develop compelling thought leadership content, run go-to-market initiatives and sales enablement programs while becoming an expert in helping public agencies and private owners deliver the capital assets their constituents and customers need with our award-winning software.

You will support our sales function at every stage of engagement with our prospects and customers. The role requires someone who can roll up their sleeves and convert their ideas into extraordinary products features, messaging, and customer experiences very quickly.

Roles and Responsibilities

• Product Messaging & Positioning: Develop and refine clear, compelling messaging that differentiates Aurigo's solutions in the market.
• Go-to-Market Strategy: Lead product marketing efforts for new launches, including value proposition development, sales enablement materials, and campaign execution.
• Sales Enablement: Collaborate with sales teams to create pitch decks, battle cards, product brochures, and training content to drive revenue growth.
• Competitive & Market Research: Analyze industry trends, customer needs, and competitor strategies to refine positioning and GTM execution.
• Thought Leadership: Create blog posts, whitepapers, webinars, social media content, and presentations to establish Aurigo as an industry leader.
• Product-Led & Sales-Led Growth: Develop campaigns that drive both inbound and outbound demand, supporting marketing and business development teams.
• Pricing & Packaging: Evaluate and refine product pricing models based on market research and customer feedback.
• Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to ensure product adoption and growth.

Educational Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Master's degree from Top B Schools in Marketing, Business, or Strategy is highly preferred.

Required Skills:

• 8+ years of experience in product marketing for B2B SaaS or enterprise software.
• Proven experience in leading GTM strategies for SaaS products, including product launches and market expansions.
• Strong background in sales enablement and customer engagement strategies.
• Experience conducting market research, competitive analysis, and positioning exercises.
• Track record of successfully collaborating with product management, sales, and marketing teams.
• Understanding of the United States public sector, construction, or capital program management industry is a plus.

Soft Skills:

• Strong storytelling and communication skills to craft compelling narratives.
• Ability to influence stakeholders across marketing, product, and sales teams.
• Creative problem-solving skills with a strategic mindset.
• Collaboration and teamwork in a cross-functional, fast-paced environment.
• High level of attention to detail and ability to manage multiple projects simultaneously.
• Adaptability to work in a high-growth, evolving market.

Hard Skills:

• Expertise in B2B SaaS product marketing with a deep understanding of enterprise software sales cycles.
• Strong ability to analyze market data and translate it into actionable strategies.
• Experience in content development (whitepapers, blog posts, case studies, presentations).
• Ability to craft data-driven marketing strategies and evaluate performance metrics.
• Proficiency in developing customer personas and buyer journey mapping.
• Experience with pricing strategy and competitive positioning.

About Aurigo

Aurigo is an AInative capital program management platform trusted by over 300 customers managing more than $300 billion in capital programs across North America. With over 40,000 projects delivered, Aurigo helps organisations in transportation, water and utilities, healthcare, higher education, and government plan, build, and manage infrastructure with confidence. Recognised as one of the Top 25 AI Companies of 2024 and a Great Place to Work for three consecutive years, we leverage artificial intelligence to create smarter, more connected outcomes. At Aurigo, we don't just build software—we help shape the future of infrastructure.