Senior Product Manager

Division: Anglo

Therapeutic Segments: Cardio-Diabetic | Ophthalmology | Gynac / Ortho / Pedia

Key Responsibilities & Qualifications

• Brand Planning: Formulate and execute annual strategic marketing plans, promotional budgets, and positioning strategies tailored to assigned therapeutic segments.
• Market & Competitor Analysis: Analyze market trends, competitor tactics, and IQVIA/IMS data to identify growth opportunities and refine brand performance.
• Promotional Material Design: Design science-backed promotional tools, clinical visual aids, brand campaigns, and literature for targeted doctor specialties.
• KOL Management: Build and nurture strong professional relationships with key opinion leaders (KOLs) across regional and national medical associations.
• Field Working & Feedback: Conduct regular field visits and joint working with sales teams to ensure strategy execution, collect feedback, and monitor brand health.
• Field Force Training: Conduct product and scientific training sessions to enhance the sales force's detailing capabilities and therapy knowledge.
• Medical Events & CMEs: Plan and organize continuous medical education (CME) programs, webinars, round-table discussions, and conference participation.
• New Product Launches: Collaborate with cross-functional teams (R&D, Regulatory, Supply Chain) to manage line extensions and new product launches.
• Educational Background: Bachelor's degree in Pharmacy (B.Pharm) or Life Sciences; MBA/PGDM in Marketing from a recognized institute is preferred.
• Professional Experience: 4–9 years of proven experience in pharmaceutical product management (PMT) with relevant therapeutic expertise.