Key Responsibilities:
Portfolio Management:
- Manage the complete product portfolio, aligning with business goals and regional market demands.
- Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.
New Product Launches:
- Lead end-to-end process for new product launches in the segment.
- Collaborate with R&D, sales, and medical affairs to ensure successful product introductions.
- Design marketing campaigns to drive product adoption and awareness.
Brand Strategy & Market Positioning:
- Develop and execute robust brand strategies to differentiate products in a competitive landscape.
- Ensure consistent and effective brand messaging across all communication channels.
Market Share & Sales Growth:
- Formulate short- and long-term product plans to achieve market growth targets.
- Monitor sales data and market trends to adjust strategies and optimize product performance.
Creative Communication & In-Clinic Campaigns:
- Design creative communication strategies targeting healthcare professionals and patients.
- Lead development of in-clinic campaigns to enhance product visibility and educate healthcare providers.
Competitor Analysis & Market Intelligence:
- Conduct regular competitor analysis using IMS data and other market intelligence tools.
- Identify market opportunities and threats to maintain a competitive edge.
Marketing Plan Development & Execution:
- Collaborate with internal stakeholders to create and execute annual marketing plans.
- Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.
Cross-Functional Collaboration:
- Work closely with sales, regulatory, medical, and other teams to drive product success.
- Provide training and support to sales teams, ensuring strong product knowledge and market insights.
Budget & Resource Management:
- Manage product marketing budget, ensuring cost-effective allocation of resources.
- Track marketing spend and evaluate campaign effectiveness to meet financial objectives.
