Job Title - SPM 2 / GPM (Core Experience and Engagement)
Location: Noida / Bangalore (Hybrid)
Mission: Redefine How Millions Engage with Learning Daily
At PhysicsWallah (PW), were on a mission to make world-class education accessible and addictive. Over 10 million+ students learn with us every day across digital and hybrid ecosystems. But learning doesnt stop at access, it s about building enduring habits of curiosity, consistency, and mastery. Were looking for a Senior Product Manager / Group Product Manager (Engagement & Core Experience) to lead the next evolution of learner engagement to transform our study ecosystem into a deeply personalised, gamified, and habit-forming experience that students return to every day.
About the Role:
As the product leader for Core Experience and Engagement, youll be responsible for uplifting key engagement and retention metrics across PhysicsWallah s core app surfaces. Youll directly lead PMs while also contributing individually with the mission to design the most engaging learning loop in India s edtech ecosystem. Youll work closely with design, engineering, and data teams to shape user journeys that feel intuitive, rewarding, and immersive, impacting core business KPIs such as DAU/MAU ratio, session frequency, time spent, and retention.
What You'll Own:
- Lead the Engagement & Core Experience charter for PWs main app, owning metrics like daily active users, session time, and repeat learning behavior.
- Evolve the default user landing pages into a personalized and intelligent habit-forming ecosystem.
- Architect structural gamification systems which including rewards, badges, streaks, leaderboards, and more, to drive intrinsic motivation and sustained engagement.
- Partner with Data & AI teams to design personalized engagement loops powered by user-level insights.
- Run continuous A/B tests to uplift engagement KPIs, from click-through rates to time spent and retention which leads to improved learning outcomes and renewal rates.
- Mentor and grow PMs in your pod, fostering a data-first, hypothesis-driven culture of insight-led iteration, speed, and measurable impact.
- Collaborate with Category, Design, and Growth teams to ensure alignment between engagement success and business outcomes (e.g., subscription renewal, study completion, etc.).
What You Bring:
- Minimum 5 years of core experience in Product Management, with proven ownership of user-facing, engagement & retention focused products in large-scale B2C startups (1M+ MAU preferred).
- A proven record of improving retention, session frequency, or time spent in consumer apps (e.g. social, OTT, or gaming).
- Deep understanding of consumer psychology, habit formation, and game design principles - bonus if youve shipped products in gaming, or social media.
- Expertise in designing, executing, and analyzing A/B and multivariate experiments, with a strong understanding of metrics, funnel diagnostics, cohort analysis, and statistical significance.
- Strong analytical skills with fluency in building hypotheses, interpreting data, and connecting metrics to user behaviour and business outcomes.
- Ability to lead PMs and cross-functional pods with clarity, empathy, and accountability.
- Comfort in ambiguity - you can bring structure, prioritization, and conviction in uncharted problem spaces.
- Passion for education, community, and building experiences that genuinely improve learner outcomes.
- Hands-on mindset with the ability to move seamlessly between strategy and execution.
Why This Role Matters:
This isnt just about engagement - it s about building learning habits at national scale. Youll design how millions of students experience PhysicsWallah every day, making learning feel not like a chore, but a choice. Every extra minute spent on the PW app is a minute closer to their success - and your product decisions will make that happen.
