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Senior Process Manager

eClerx
Mumbai, India
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  • Posted 23 hours ago
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Job Description

Job Description

  • End-to-end execution on Google Ads, Bing (Microsoft Advertising), and specialized international engines like Naver (Power Link, Brand Search).
  • Use Search Ads 360 (SA360) to manage cross-engine bid strategies, utilizing Floodlight tags for unified conversion attribution and intraday bidding.
  • Lead App Install and Engagement campaigns across Google App Campaigns (formerly UAC) and Apple Search Ads (ASA), focusing on TTR (Tap-Through Rate) and post-install conversion events.
  • Design and deploy complex automated rules to manage budget pacing, pause low-performing assets, and adjust bids based on real-time performance signals.
  • Develop and maintain Google Ads Scripts for advanced tasks (e.g., negative keyword expansion, anomaly detection alerts, and external data integration).
  • Navigate the shift from manual to AI-driven bidding, effectively managing tROAS, tCPA, and Maximize Conversion Value while maintaining guardrails to prevent budget waste.
  • Own the technical implementation of GTM (Google Tag Manager), Server-Side Tracking, and Apple's AdAttributionKit to ensure data integrity in a privacy-first (cookieless) environment.
  • Proactively identify campaign anomalies—such as sudden spikes in CPA, tracking drops, or keyword cannibalization—using both manual audits and automated monitoring tools.
  • Build multi-dimensional dashboards that reconcile data across web and mobile app environments, providing a clear path to purchase view.
  • Move beyond basic demographics to leverage first-party data, in-market segments, and life events for hyper-relevant targeting.
  • Lead A/B testing for ad copy and visual assets across Video (YouTube/Discovery) and Display networks, utilizing responsive formats to maximize Quality Score and Ad Strength

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Digital Marketing
Employment Type:
Full time

About Company

eClerx

Job ID: 149232057

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Last Updated: 16-06-2026 05:18:45 PM
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Senior Process Manager

eClerx Investments Ltd
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Skills:

Automated rules, Server-Side Tracking, Google App Campaigns, tROAS, AI-driven bidding, Google Ads, Floodlight tags, tCPA, Maximize Conversion Value, AdAttributionKit, Video YouTube Discovery, Bing Microsoft Advertising, Naver Power Link Brand Search, Display networks, Google Ads Scripts