End-to-end execution on Google Ads, Bing (Microsoft Advertising), and specialized international engines like Naver (Power Link, Brand Search).
Use Search Ads 360 (SA360) to manage cross-engine bid strategies, utilizing Floodlight tags for unified conversion attribution and intraday bidding.
Lead App Install and Engagement campaigns across Google App Campaigns (formerly UAC) and Apple Search Ads (ASA), focusing on TTR (Tap-Through Rate) and post-install conversion events.
Design and deploy complex automated rules to manage budget pacing, pause low-performing assets, and adjust bids based on real-time performance signals.
Develop and maintain Google Ads Scripts for advanced tasks (e.g., negative keyword expansion, anomaly detection alerts, and external data integration).
Navigate the shift from manual to AI-driven bidding, effectively managing tROAS, tCPA, and Maximize Conversion Value while maintaining guardrails to prevent budget waste.
Own the technical implementation of GTM (Google Tag Manager), Server-Side Tracking, and Apples AdAttributionKit to ensure data integrity in a privacy-first (cookieless) environment.
Proactively identify campaign anomalies'such as sudden spikes in CPA, tracking drops, or keyword cannibalizationusing both manual audits and automated monitoring tools.
Build multi-dimensional dashboards that reconcile data across web and mobile app environments, providing a clear path to purchase view.
Move beyond basic demographics to leverage first-party data, in-market segments, and life events for hyper-relevant targeting.
Lead A/B testing for ad copy and visual assets across Video (YouTube/Discovery) and Display networks, utilizing responsive formats to maximize Quality Score and Ad Strength

Senior Process Manager