Senior PPC Specialist

Roles and Responsibilities

• Build and execute paid advertising campaigns across platforms such as Google Ads, LinkedIn, and YouTube.
• Drive lead generation, brand awareness, and pipeline growth through digital marketing channels.
• Monitor and report on key PPC performance metrics such as CTR, CPC, conversions, and ROI.
• Conduct keyword research and competitor analysis to identify new opportunities.
• Optimize campaigns through A/B testing, bid management, and audience targeting.
• Manage campaign structure including account setup, ad groups, keywords, and budgets.
• Analyze performance data and continuously improve digital marketing campaigns.