Qualification-MBA
Job Role & Responsibilities:
- Plan, execute, and optimizeSALES-DRIVENpaid marketing campaigns acrossGOOGLE, META, and other digital platformsto drive customer acquisition and revenue growth.
- Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS.
- Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization.
- Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA.
- PerformA/B testingfor ad creatives, landing pages, and audience targeting to continually improve performance.
- Efficiently managelarge-scale budgetsto maximize results while meeting target KPIs.
- Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI.
- Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals.
- Ensure that campaigns align with user acquisition strategies for the app, integratingapp-specific goalsinto overall performance marketing efforts.
- Leverage tools likeGoogle Tag Manager (GTM)andGoogle Merchant Center (GMC)for advanced campaign tracking and product feed management.
- Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns.
