About Us
Lume, inspired by the word illuminate, embodies our belief in guiding brands toward clarity, voice, and presence. We specialize in marketing, technology, and creative services, assisting businesses in building momentum through effective strategies, innovative design, and impactful content.
Role & Responsibilities
- Create and manage end-to-end Google Ads, Meta and other digital campaigns to drive traffic, conversions, and maximize ROAS.
- Hands-on management of all digital platforms with a focus on Meta and Google
- Stay up-to-date with the latest digital trends, industry best practices, and consumer behavior insights to formulate effective strategies.
- Monitor campaign performance, KPIs, and budgets continuously, and optimize individual campaigns to improve ROAS and CAC.
- Collaborate with the content, development and design teams to align creatives and landing page messaging for impactful campaigns.
- Reviewing performance and using insights to optimize the account.
- Work closely with relevant teams to identify opportunities for funnel conversion improvement and implement new ideas and initiatives to drive better results.
- Utilize Google Analytics and other relevant tools to analyze campaign performance, ad-set level metrics, and ad-level data to guide future strategies and decision-making.
- Keep clients informed about campaign schedules, modifications, and outcomes to maintain transparency.
- Generate regular reports on campaign performance and present insights and recommendations to determine areas for campaign improvement.
- Be willing to learn and adapt to internal technologies and become an expert at handling them once training is complete
- Showcase leadership qualities over a period of time to be able to guide and steer the promotions team
Desired Experience & Skills
- Degree in Marketing, Business Administration or a related field. (Optional)
- 4+ years experience in executing result driven digital campaigns.
- Ability to collaborate effectively with various teams, including Content, Design, and Sales.
- Experience in campaigns, channel analysis, and reporting, with a focus Google Analytics and Search Console
- Ability to handle Analytics by leveraging data, metrics, and consumer trends to develop insights and recommendations.
- Excellent communication and interpersonal skills.
- Comfortable with client communication - written and verbal
- Team Player and collaborator
