Senior Performance Marketing Specialist - Google Ads

Senior Performance Marketing Specialist

Company: BigBoost AI Private Limited

Location: Work From Office (MonFri)

Timings: 2:00 PM 12:00 AM IST

Website: https://bigboost.agency/

Locate Us: https://share.google/6lknjn6OrNCgChPU3

About BigBoost AI Private Limited

BigBoost AI Private Limited is building next-generation AI-powered SaaS products designed to help global businesses automate workflows, improve performance, and scale revenue through intelligent systems.

We operate at the intersection of Artificial Intelligence, Automation, SaaS, and Performance-Driven Growth. Our products are built to deliver measurable ROI and scalable outcomes across US and UK markets.

We are a founder-led, execution-focused organization with a steep learning curve, high ownership culture, and strong alignment to long-term product vision. At BigBoost AI, we reward performance, speed, clarity of thinking, and data-backed execution.

Role Overview

We are hiring a Senior Performance Marketing Specialist with a strong core foundation in Google Ads, supported by experience across Meta Ads, TikTok Ads, Amazon Ads, and other paid acquisition platforms.

The immediate mission:

Acquire the first 100 high-quality customers for our AI products while building scalable paid acquisition systems for global markets (US & UK).

This is a senior, execution-heavy, ROI-driven role not a coordination role.

Key ResponsibilitiesPaid Media Strategy & Execution (Core: Google Ads)

• Own and scale high-budget Google Ads (Search, Display, YouTube, Performance Max) campaigns
• Structure high-converting funnels for B2B AI SaaS acquisition
• Manage and optimize campaigns targeting US & UK markets
• Drive measurable outcomes: CPL, CAC, ROAS, LTV

Multi-Channel Performance Marketing

• Execute and optimize campaigns across:
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Amazon Ads (if applicable to product vertical)
• Test new paid channels and growth experiments
• Manage retargeting and full-funnel performance strategy

Asset Creation & Funnel Optimization

• Collaborate on ad creatives, landing pages, and copy
• Guide performance-driven creative production
• Conduct A/B testing across ads and landing pages
• Improve conversion rates across the acquisition funnel

Customer Acquisition & Onboarding

• Drive the strategy to acquire the first 100 customers
• Optimize onboarding journey for activation
• Work closely with Product & Sales to improve lead quality

Cross-Functional Collaboration

• Work directly with Founder, Product, Sales & Marketing teams
• Translate product capabilities into performance campaigns
• Share structured reporting, insights, and growth recommendations

What We're Looking For

• 47+ years of experience in Performance Marketing / Paid Media
• Strong hands-on expertise in Google Ads (Core Strength Mandatory)
• Proven experience managing high-budget campaigns (20L+/month or equivalent in USD/GBP markets)
• Experience running campaigns targeting US & UK clients
• Deep understanding of:
• CAC, ROAS, LTV
• Funnel optimization
• Attribution models
• Conversion tracking (GA4, Tag Manager)
• Experience working with B2B, B2C, D2C, e-commerce or tech-driven products preferred
• Strong analytical and data-driven mindset
• Adaptable to fast-changing AI ecosystem
• Comfortable working in high-accountability startup environments

Must-Have Capabilities

• Advanced keyword strategy & bidding optimization
• Audience segmentation & retargeting strategy
• Budget scaling & forecasting
• Conversion rate optimization (CRO)
• Performance reporting dashboards
• High ownership and execution discipline

Work Culture & Expectations

• Work From Office (MonFri) Chennai
• 2 PM 12 AM IST (aligned with global markets)
• Direct founder exposure
• Fast-paced AI-first environment
• High ownership & accountability
• Performance-driven culture
• Rapid learning curve & growth opportunities

This is a builder's role we are looking for someone who can build scalable paid growth engines from scratch and not just optimize existing campaigns.

If you are a serious performance marketer with strong Google Ads expertise and experience scaling global paid campaigns, we would like to connect.

Apply with your campaign metrics, budgets handled, and measurable results (CPL, CAC, ROAS) to [Confidential Information]