JoVE is the world- leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.
The Role
We are looking for a data-driven Senior Performance Marketing Manager to own and scale our customer acquisition engine across paid and organic channels. You will be the single point of accountability for driving efficient, high-volume user acquisition for our digital B2C product from strategy and execution to daily optimization and reporting.
Responsibilities:
- Own end-to-end management of paid acquisition channels (Google Ads, Meta, TikTok), including campaign setup, optimization, and scaling.
- Monitor and optimize performance across all levels (account, campaign, ad group, ad) to improve CPC, CPA, ROAS, and CAC.
- Develop and execute keyword strategies, audience targeting, bid management, and retargeting/remarketing funnels.
- Lead ad creative and copy testing (A/B testing), partnering with design/content teams to produce high-performing assets.
- Identify performance trends and creative fatigue, maintaining a proactive testing and optimization roadmap.
- Design and optimize lead nurturing flows and the full acquisition funnel to improve conversion rates.
- Drive SEO and AEO strategy, including technical optimization, content alignment, and AI-search readiness.
- Own reporting, analytics, and budget allocation, ensuring accurate attribution and data-driven decision making.
- Own and optimize core acquisition performance metrics, including CAC, CPC, CPA, ROAS, CTR, and conversion rates across the full funnel (impression → click → signup → activation), as well as retargeting and nurture performance.
- Drive growth and efficiency through continuous optimization and insights, including organic traffic and keyword rankings, creative/copy A/B test performance, and weekly budget pacing and spend efficiency.
Requirements:
- Bachelor's degree
- 5–8 years of hands-on performance marketing experience in a B2C digital product company (app, SaaS, subscription, or marketplace).
- Proven track record of managing monthly budgets across Google Ads, Meta Ads, and at least one additional channel (TikTok preferred).
- Deep expertise in campaign architecture, audience segmentation, bid strategies, and conversion tracking.
- Strong analytical skills — comfortable with GA4, attribution models, Mixpanel, Clarity and ideally SQL or advanced spreadsheet analysis.
- Experience with SEO and a working understanding of emerging AEO trends.
- Demonstrated ability to write and iterate on high-converting ad copy independently.
- Excellent communication skills — ability to present performance insights and strategic recommendations clearly to leadership.
Why Join JoVE
- A competitive compensation package.
- You will make a direct impact in accelerating science research and education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our strong promotion from within culture draws a clear path to advance your career with us
