Senior Performance Marketing Manager (D2C)

Company Description

Famyo, founded in 2023, is a character-driven kids brand focused on transforming everyday moments into magical adventures. We design imaginative products such as glow-in-the-dark blankets, collectible bedding, and fun poncho towels that turn routine activities into joyful experiences. Our friendly characters inspire creativity and play, making Famyo the go-to brand for parents seeking design-led, innovative essentials kids adore. By crafting products that parents trust and children cherish, we encourage families to collect memories that last a lifetime.

Role Description

The Senior Performance Marketing Manager will oversee day-to-day management of performance marketing campaigns for Famyo's Direct-to-Consumer (D2C) channel. Responsibilities include strategizing, executing, and optimizing marketing efforts across paid media platforms like meta and google to drive customer acquisition and revenue growth. This role involves analyzing campaign performance, managing budgets, and collaborating with teams to ensure brand alignment and ROI-focused outcomes. This is a full-time, on-site role located in Bengaluru. A strong understanding of creatives and content frameworks is mandatory for the role.

Qualifications

• 4+ Years Expertise in Paid Media, PPC Campaign Management, and Performance Marketing mainly on channels like meta and google.
• Experience with Analytics and Reporting Tools, A/B Testing, and Data-Driven Strategies
• Proficiency in Social Media Advertising, ROI Analysis, and Conversion Rate Optimization for the Website
• Understanding of D2C Business Models, E-commerce Platforms, and Customer Journey Strategies
• Strong analytical skills and the ability to interpret complex data to optimize campaigns
• Team collaboration and project management capabilities
• Excellent understanding of creative angles and creative storytelling and frameworks.
• Proficiency in marketing tools such as Google Ads, Facebook Ads, and relevant analytics software
• Bachelor's degree in Marketing, Business, or relevant field; Master's degree is a plus