We're looking for a Senior Performance Marketing Manager to own and scale our paid acquisition engine across Google Ads and LinkedIn Ads, with a strong focus on pipeline impact, ROI, and account-based strategies.
This is a hands-on role for someone who is as comfortable setting strategy as they are executing and optimizing campaigns daily. You will own paid media performance end-to-end, from targeting and messaging to conversion, attribution, and revenue impact.
What you'll own
- Own and execute paid campaigns across Google Ads and LinkedIn Ads for:
- Lead generation
- Brand awareness
- Account-Based Marketing (ABM)
- Build and optimize campaigns with clear pipeline, CPA, and ROI targets
- Develop and run intent-based campaigns, using intent data and signals to prioritize accounts and audiences
- Continuously test and optimize:
- Targeting
- Bidding strategies
- Creatives and messaging
- Landing pages and conversion paths
- Work closely with:
- Sales and RevOps on funnel alignment and attribution
- Content and product marketing on messaging and offers
- Track and report on performance across the full funnel:
- CTR, CVR, CPL, CPA
- MQL, SQL, pipeline, and revenue contribution
- Support ABM strategy execution, including account targeting, personalization, and retargeting
- Contribute to SEO strategy and performance (hands-on experience is a plus, not mandatory)
- Identify new opportunities to improve efficiency, scale what works, and stop what doesn't
What we're looking for
- 79+ years of experience in B2B SaaS marketing
- Proven, hands-on experience running Google Ads and LinkedIn Ads at scale
- Strong track record of hitting or outperforming targets
- Deep understanding of:
- Paid media metrics and attribution
- B2B funnels and long sales cycles
- Experience with intent tools and intent-driven campaigns (strong plus)
- Comfortable working in a target-driven, high-ownership environment
- Analytical, structured, and outcome-oriented
- Able to balance strategy with day-to-day execution
Nice to have
- SEO experience
- ABM platform experience
- Experience working closely with RevOps
