Senior Performance Marketing Manager

Job Title: Performance Marketing - Senior Manager

Function: Growth / Performance

Location: Bengaluru

Role Type: Full-time

About AppsForBharat

AppsForBharat (Sri Mandir App) is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We're backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India's fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world's largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community. India's $44B devotion economy is still largely offline, and we're bringing structure, accessibility, and meaning to this massive market, where design and data play a central role in shaping user behavior at scale.

Role Overview

We are looking for performance-driven growth professionals to own and scale our user acquisition engine across app channels.

You will be responsible for driving key business metrics like Revenue, CAC, ROAS, and Contribution Margins, while working at the intersection of data, creatives, and user understanding.

This is not just a media buying role; it requires a deep understanding of the Bharat user persona, sharp creative intuition for devotional content, and the analytical rigor to scale high-intent transactions. You will work at the intersection of data and storytelling, collaborating closely with Category, Product, and Creative teams to serve millions on their digital devotional journeys.

What You'll Do

• Plan, launch, and scale web and app marketing campaigns across Meta & Google.
• Own end-to-end campaign performance — budgets, bidding, and optimization
• Drive improvements in CAC, ROAS, and revenue growth
• Analyze performance deeply (beyond CTR/CPC) and identify growth opportunities
• Run continuous A/B testing across creatives, audiences, and funnels
• Collaborate with product, content, and category teams to improve conversion and scale

What We're Looking For

• 3–6 years of experience in performance marketing / growth (D2C / B2C)
• Strong hands-on experience with Meta Ads & Google Ads
• Proven track record of scaling campaigns with Minimum monthly budget handled of 2cr+
• Strong understanding of performance metrics, attribution, and funnels
• Analytical mindset with experience in Excel / dashboards

Good to Have

• Experience in high-growth D2C / B2C startups
• Exposure to large-scale budgets or high-traffic events
• Understanding of attribution models and user lifecycle metrics

Why Join Us

• Own high-impact growth levers end-to-end
• Work on a high-scale consumer app used by millions
• Be part of a fast-growing, high-ownership environment

Apply Now

Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of technology.

Email: [Confidential Information]

Explore our Sri Mandir app: * Android Download | iOS Download

Learn more about us:Website AFB | Instagram | LinkedIn

One Team. One Goal. Assisting millions on their digital devotional journeys.