Senior Manager - Performance Marketing

What does the role entail

One of our key priorities is to scale performance marketing and significantly increase

high-quality lead generation and revenue. To achieve this, we're looking for a sharp, creative,

and highly analytical performance marketer with deep expertise in Meta Ads (Facebook &

Instagram). The ideal candidate has a proven track record of scaling campaigns through

creative testing, audience strategy, and performance optimization, while bringing working

knowledge of other paid acquisition channels

Responsibilities

● Own the strategy, execution, and optimization of Meta Ads campaigns across the entire funnel.

● Develop and execute a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.

● Identify trends and insights to optimize campaign performance, budgets, and audience strategies.

● Run structured experiments across creatives, audiences, bidding strategies, placements, and landing pages to unlock growth opportunities.

● Analyze campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.

● Demonstrate the ability to think strategically while also executing campaigns hands-on.

● Build performance dashboards and communicate actionable insights—not just reporting metrics.

● Collaborate with cross-functional teams including Product, Sales, and Creative to improve acquisition efficiency.

● Contribute to expansion across other paid channels (Google, LinkedIn, Reddit, TikTok, etc.) where applicable.

What would excite you

● Complete ownership; there is minimal management and extreme autonomy

● High pedigree, high caliber team.

● Contribute directly to the success of the business & the top-line impact

● Top-of-the-line compensation

What would excite us

● 6+ years of hands-on experience managing Meta Ads at scale, preferably in lead generation or high-growth businesses.

● Proven experience scaling profitable Meta campaigns through strong creative strategy, audience segmentation, and performance optimization.

● Deep understanding of Meta Ads Manager, Meta Pixel, Conversion API, attribution, and campaign measurement.

● Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.

● Experience running high-velocity creative experiments and interpreting data to drive decisions.

● Working knowledge of at least one additional paid acquisition platform such as Google Ads or LinkedIn Ads is preferred.

● Exposure to channels such as TikTok, Reddit, Quora, or other emerging platforms is a plus.

● Highly analytical with expertise in experimentation, reporting, and translating insights into business impact.

● Strong understanding of landing page optimization and conversion rate optimization (CRO).

● Excellent written communication and stakeholder management skills.

● Experience hiring, mentoring, or leading a performance marketing team is a plus.