Senior Performance Executive

Company Overview

At TruNativ, we're redefining the way India thinks about nutrition. Health isn't just about recovery or aging it's about living at your peak, every single day. The shift is happening  from addressing deficiencies to proactively optimizing well-being. And we're leading this movement with science-backed, effortless nutrition solutions designed for modern lifestyles. We're not just a brand; we're a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.

If you're passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition!

#TruNativ #FuelBetter #JoinTheMovement #NowHiring

Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter.

• Know more about us: http://www.trunativ.co

Role: Senior Performance Executive

Department: Performance Marketing

Location: Goregaon West (100% Work from Office)

Reports to: Head of Performance Marketing

Key Responsibilities:

Ads Execution

• Own end-to-end campaign management on Meta. Campaign architecture, audience, budget, bid strategy

and daily optimisation.

• Maintain a structured creative testing system: hook variants, format rotation (Reels, static, carousel) and A/B

tests.

• Understand and work with Meta's Advantage+ and Andromeda-era optimisation logic based creative quality

scoring & broad audience signals.

• Manage audience strategy across cold, warm, and retention. Own retargeting flows and exclusion logic.

• Drive ROAS by monitoring CPM, CTR, hook rates, landing page conversion rate.

• Experience with platform policy restrictions relevant to health supplement advertising

• Build and maintain a weekly performance dashboard covering key acquisition metrics CAC, ROAS, CPM,

CTR, CVR per campaign.

Cross-functional Collaboration

• Work closely with the creative team to prioritise asset production based on performance data by identifying

highest leverage formats and angles first.

• Partner with the CRO / tech team to flag landing page issues, test offer framing, and improve post click

conversion rates.

• Coordinate with retention team on audience hand-offs to ensure high-value purchasers flow into

email/WhatsApp retention sequences.

• Contribute to media planning discussions & provide CAC estimates, budget recommendations, and channel

level forecasts.

Qualifications & Skills Required:

• 3–5 years of hands-on experience in performance marketing with a strong focus on Meta Ads execution.

• Demonstrable track record: bring numbers. Campaign-level ROAS improvements, CAC reductions, or scale

milestones you personally drove.

• Experience with subscription or repeat-purchase D2C models is a plus

• Strong understanding of conversion funnels, attribution models, and customer journeys

• Experience working with E-commerce platforms (Shopify) is a plus

• Analytical mindset with strong problem-solving skills

• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment

• Good communication and stakeholder management skills

WHAT WE ARE NOT LOOKING FOR

-Someone who only manages budgets and reports as execution ownership is core to this role.

-A strategist who delegates implementation to vendors or juniors.

-A candidate who has never personally set up a campaign from scratch.

-Anyone who cannot explain why a campaigns CPM is high or why hook rate dropped.