Senior Mobile Growth & Performance Marketing Manager

Product: Zocial One Social Media Management App

Experience: 68 Years

Location: Hyderabad

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Role Overview

ZocialOne is an all-in-one social media management platform that helps businesses manage, schedule, analyze, and grow their presence across multiple social platforms from a single application.

We are looking for a Mobile App Optimization and Growth Manager who can take full ownership of our Google Play Store and Apple App Store presence and drive complete app marketing strategy from awareness to retention.

The ideal candidate should have strong hands-on experience in Google Play Store and Apple App Store optimization and a deep understanding of the mobile app growth ecosystem. This role is not limited to keyword optimization but requires complete ownership of app marketing, user acquisition, conversion improvement, and retention strategy.

Key Responsibilities

1. App Store Optimization (ASO Google Play & Apple App Store)

• Conduct in-depth keyword research for Google Play Store and Apple App Store
• Optimize:

oApp title

oShort description (Play Store)

oLong description

oSubtitle & keyword field (Apple App Store)

• Perform competitor analysis and keyword gap analysis
• Improve store listing conversion rate (views installs)
• A/B test app creatives (icon, screenshots, preview videos)
• Develop and manage ratings & review improvement strategy.
• Monitor keyword rankings and organic install growth across both stores

2. Complete App Marketing & Growth Strategy

• Plan full-funnel marketing strategy (Awareness Install Activation Retention Referral)
• Increase organic downloads and improve paid acquisition efficiency
• Develop positioning strategy for SaaS-based social media management tool
• Create growth roadmap aligned with business goals
• Build referral and retention campaigns
• Optimize trial-to-paid conversion funnel

3. Paid Advertising & B2B Marketing

• Plan and execute:

oGoogle Ads (App Campaigns / UAC)

oApple Search Ads

oMeta Ads (Facebook & Instagram)

oLinkedIn Ads

• Run LinkedIn Ads targeting small business owners, founders, and marketing managers
• Create B2B lead generation campaigns
• Optimize cost per install (CPI) and cost per acquisition (CPA)
• Design remarketing and retargeting funnels
• Create ad copy and messaging tailored for small businesses
• Manage budget allocation and performance optimization

4. Analytics & Performance Tracking

• Track performance using:

oFirebase

oGA4

oGoogle Play Console

oApp Store Connect

o3rd Party Tracking Tools

• Monitor KPIs:

oCPI

oCAC

oLTV

oRetention rates

oROAS

oStore conversion rate

• Conduct cohort analysis and user behavior analysis
• Identify drop-off points in onboarding and optimize user journey
• Prepare monthly performance and growth reports

5. Retention & Engagement Strategy

• Improve onboarding flow for better activation
• Develop push notification strategy
• Optimize in-app engagement
• Reduce uninstall rate
• Improve Day 1, Day 7, and Day 30 retention

Qualifications

• Bachelor's degree in Marketing, Business, IT, or related field
• 68 years of experience in mobile app marketing or SaaS growth
• Proven experience in Google Play Store and Apple App Store ASO
• Hands-on experience running:

oGoogle App Campaigns

oApple Search Ads

oMeta Ads

oLinkedIn Ads

• Strong understanding of B2B marketing and selling SaaS tools to small businesses
• Experience in scaling app installs and improving retention
• Strong analytical and performance marketing skills

KPIs for This Role

• Increase organic installs by X% within 6 months (Play + App Store)
• Improve store conversion rate across both platforms
• Reduce CPI and CAC
• Increase paid campaign ROI
• Improve app retention metrics
• Maintain rating above 4.5 on both stores

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