Senior Media Planner (Integrated)

Role: Associate Director - Account Management (Integrated Media Planning)

Location: Bangalore

Experience Required: 6 to 8 years from Media Agency Background

Key Responsibilities

Develop and execute integrated media plans across digital and offline channels, aligned with brand and business objectives

Lead digital media planning across paid search, paid social, display, video, and programmatic platforms

Collaborate with internal teams and global markets to ensure consistent and effective media strategies

Manage media budgets, pacing, and performance tracking across campaigns

Analyze campaign performance and provide actionable insights and optimization recommendations

Support performance marketing initiatives, including ROI-driven planning, KPI tracking, and conversion optimization

Work closely with media agencies, publishers, and platform partners to ensure best-in-class execution

Stay up to date with media trends, emerging platforms, and industry best practices

Required Qualifications

Bachelor's degree in marketing, Advertising, Business, or a related field

6+ years of experience in media planning, with a strong focus on digital media

Hands-on experience with digital media platforms (e.g., Google, Meta, programmatic DSPs)

Strong analytical skills and experience interpreting media performance data

Experience working within a global or multinational organization

Excellent communication and stakeholder management skills

Preferred / Nice to Have

Experience in performance marketing (paid search, paid social, conversion-driven campaigns)

Familiarity with analytics tools (e.g., Google Analytics, dashboards, attribution models)

Experience working with media agencies and global markets

Ability to manage multiple projects in a fast-paced environment

We are looking for a media savvy (digital branding + performance) candidate with a strategic bent of mind

How to Apply:

Interested candidates, please share your CV at [Confidential Information]

Kindly include the following details:

• Total years of experience
• Current company
• Notice period
• Current CTC
• Salary expectations
• Willingness to work from Bangalore