Partner closely with business teams to lead the design and optimization of marketing campaigns using performance insights, audience behaviours, and dynamic personalization to drive measurable business outcomes.
Design, configure, and execute marketing campaigns with precision ensuring timely delivery, quality control, and alignment with business goals across all stages of campaign lifecycle
Design and implement measurement framework that track key metrics and performance trends and provide actionable insights to product leadership.
Monitor Campaign Performance and Tracking, thereby create a feedback loop to improve segmentation, campaign design, digital production.
Translate data insights into actionable recommendations to improve business processes, decision-making, product adoption and change management, and stakeholder satisfaction.
Communicate findings effectively through visualizations (charts, dashboards, presentations) and executive summaries tailored to technical or non-technical stakeholders
Essential Requirements
Proficient in analyzing complex data sets using Excel / SQL / Python / R.
Hands on experience in computational techniques like correlation, multivariate analysis, decision trees, clustering, regression, ensemble methods etc. as part of day-to-day role.
Skilled in presenting data insights and ML outcomes effectively through dashboards, slides, and visualizations, and articulating their business impact.
Knowledge of Campaign Analytics, Funnel Analytics, Experience on Salesforce Marketing Cloud, Marketing Cloud Intelligence, Google Analytics would create an advantage.
Understanding of Sales & Marketing processes in Pharmaceutical Industry would create an advantage.
Passion for keeping up to date with the latest in marketing technology and digital marketing trends.
Adaptability to learn skills or platforms on the go.
Bachelor s / master s degree in business or technology / engineering.
