Key Responsibilities
Marketplace Strategy & Expansion:
- Develop and implement comprehensive marketplace strategies to maximize revenue and market share for Miko's products across India, the US, UK, EU, ME, and SG.
- Conduct regional market research to identify trends, opportunities, and competitive insights to inform strategy.
- Lead the expansion of Miko's products into new marketplaces, ensuring seamless entry and growth in diverse regions.
P&L Ownership & Performance Management:
- Manage the P&L for marketplaces across all regions, driving sales growth while maintaining cost efficiencies.
- Optimize pricing strategies and promotional offers to maximize ROI while balancing competitive pricing, margins, and profitability.
- Analyze sales data, market trends, and customer behavior to adjust strategies as needed and ensure maximum profitability.
Advertising & Campaign Management:
- Develop and manage digital advertising campaigns (Amazon Sponsored Products, Sponsored Brands, AMS, etc.) to drive brand visibility and sales.
- Monitor and optimize advertising campaigns across multiple regions, reducing ACOS (Advertising Cost of Sale) while increasing conversions and sales.
- Collaborate with marketing teams to align marketplace advertising with global marketing initiatives.
Product Listings & Content Optimization:
- Ensure all product listings are fully optimized with high-quality images, copy, and keyword-rich descriptions to maximize discoverability and conversion.
- Lead the localization of product listings for regional markets, ensuring accurate translations and compliance with local marketplace rules and regulations.
- Implement SEO best practices and optimize product content for better rankings on each marketplace.
Inventory & Supply Chain Management:
- Coordinate with supply chain and operations teams to ensure inventory is managed efficiently, preventing stock outs or excess stock.
- Develop demand forecasting strategies to support inventory planning and minimize delays in product availability.
- Optimize fulfillment strategies, including leveraging Amazon FBA (Fulfilled by Amazon), Seller Fulfilled Prime (SFP), and other regional fulfillment options.
Customer Experience & Brand Reputation:
- Monitor customer reviews, ratings, and feedback to ensure a high level of customer satisfaction across all marketplaces.
- Address and resolve customer concerns, ensuring Miko's products maintain high ratings and positive feedback.
- Implement strategies to continuously enhance the customer journey and brand perception.
Benefits
- Competitive salary and performance-based bonuses.
- Flexible work environment with options for remote work.
- Dynamic and collaborative work culture.
