About Us
Join a team that is redefining the accessibility of space. Azista space is a transformative force in the global aerospace sector, uniquely positioned at the intersection of indigenous innovation and industrial scalability. Operating India's first private-sector satellite mass-production facility in Ahmedabad, we have bridged the gap between complex engineering and high-volume manufacturing.
As a vertically integrated leader, we provide end-to-end solutions from the precision design of satellite buses and advanced payloads to mission management and communication systems. We don't just build hardware, we are democratizing the final frontier by providing global clientele with the cost-effective, high-performance technology needed to power the next generation of orbital missions. At Azista, you won't just be starting a job, you'll be fuelling the future of space exploration.
Role Overview
We are looking for a strategic, data-driven, and storytelling-focused Senior Marketing Specialist to lead brand positioning, demand generation, and global outreach initiatives. This is a high-ownership role for a marketing leader who understands deep-tech ecosystems, B2B growth strategy, and international market expansion.
You will play a pivotal role in amplifying Azista's presence across global aerospace markets and commercial space enterprises.
Responsibilities:
Brand Strategy & Positioning
- Develop and execute comprehensive brand strategy aligned with business growth objectives
- Strengthen Azista's positioning in the global aerospace and satellite manufacturing ecosystem
- Craft compelling messaging for B2B, B2G, and international stakeholders
- Build thought leadership presence across digital and industry platforms
Market Research & Competitive Intelligence
- Conduct detailed market research covering global space economy trends, satellite manufacturing landscape, and emerging new-space players
- Analyse competitive positioning, pricing strategies, and GTM approaches
- Identify high-growth segments including small satellites, space electronics, mission analytics, and Dfense space programs
Digital Marketing & Demand Generation
- Plan and execute integrated digital marketing campaigns (SEO, SEM, LinkedIn marketing, email marketing, content marketing)
- Drive inbound lead generation and marketing-qualified leads (MQLs)
- Optimize website traffic, engagement funnels, and conversion rates
- Manage marketing analytics, dashboards, and ROI tracking
Global Events & Industry Outreach
- Represent Azista at global aerospace expos, satellite conferences, and defence exhibitions
- Lead event marketing strategy including pre-event promotions, booth messaging, and post-event lead nurturing
- Build strategic partnerships and ecosystem visibility
Growth & Business Enablement
- Collaborate with leadership and business development teams on go-to-market (GTM) strategies
- Support proposal positioning for government and international missions
- Drive content strategy including case studies, whitepapers, and technical storytelling
- Contribute to long-term marketing roadmap and revenue growth strategy
Required Skills & Qualifications
Education & Experience
- MBA (Mandatory) in Marketing, Business Administration, or related field.
- 3 to 5 years of experience in B2B marketing, preferably in aerospace, defence, deep tech, manufacturing, or high-tech industries.
- Experience in international marketing and global market expansion is highly preferred.
Core Competencies
- Strong expertise in Brand Strategy & Positioning
- Experience in B2B Growth Marketing & Demand Generation
- Proficiency in Digital Marketing (SEO, SEM, LinkedIn Campaigns, Google Analytics, CRM tools)
- Market Research & Competitive Analysis capability
- Experience in Event Marketing & Industry Representation
- Excellent content creation & technical storytelling skills
Preferred Attributes
- Engineering undergraduate background is an added advantage
- Understanding of satellite technology, space systems, or advanced engineering industries
- Experience working with Aerospace / Defence / high-tech clients
- Analytical mindset with ability to translate data into marketing strategy
- Strong communication & executive presentation skills
- Self-starter with ownership mindset and ability to work in fast-paced environments
