Job Title: Senior Marketing Operations Specialist
Department: Global Revenue Services
Reports To: Marketing Operations Manager
Location: Bangalore (Work from Office)
Role Summar
yWe are seeking a detail oriented Marketing Operations Specialist to manage marketing systems, lead processes, integrations, and performance reporting. This role ensures accurate lead capture, scoring, routing, lifecycle tracking, and reliable reporting to support data-driven decisions across Marketing and Sales. The ideal candidate brings strong hands on experience with HubSpot, solid integration knowledge, and comfort using AI powered tools to improve marketing efficiency, preferably within the AdTech or SaaS industry
.
Key Responsibiliti
- esManage and optimize marketing automation in HubSpot, including workflows, lists, forms, and campaign tracki
- ngOversee end-to-end lead management including capture, scoring, lifecycle stages, and routing to Sal
- esBuild and maintain marketing dashboards and reports to track funnel performance and campaign impa
- ctEnsure CRM data accuracy, conduct regular audits, and resolve data or sync issues across syste
- msManage integrations between marketing platforms and CRM, including troubleshooting data flow and field mappi
- ngIdentify and implement process improvements and automation opportuniti
- esLeverage AI/LLM tools to enhance lead enrichment, segmentation, and reporting workflo
- wsCollaborate with Marketing, Sales, and RevOps teams to improve lead handoff, reporting, and operational efficien
cy
Required Qualificati
- ons35 years of experience in Marketing Operations or Marketing Automat
- ionStrong hands-on experience with HubSpot (Marketing Hub and C
- RM)Strong understanding of lead lifecycle management and funnel sta
- gesExperience building reports and dashboards for marketing performa
- nceStrong understanding of system integrations, APIs, and data sync proces
- sesHands on experience using AI or LLM based tools in marketing workflows or automat
- ionExperience working with reporting platforms such as Google Looker Studio, Google Analytics, or other BI/reporting to
- olsWorking knowledge of Salesforce CRM to collaborate effectively with Sales te
- amsExperience working in the AdTech or SaaS indus
- tryHigh attention to detail and strong problem-solving ski
- llsComfortable working with data and reporting to
ols
Preferred Qualificat
- ionsExperience in high growth B2B technology environm
- entsFamiliarity with automation tools (e.g., n8n, Zap
- ier)Basic knowledge of data modeling or BI t
ools
Key Skills & Compete
- nciesAnalytical and data driven mi
- ndsetStrong organizational and documentation s
- killsEffective cross functional communic
- ationProcess oriented with a focus on effic
- iencyAbility to manage multiple prior
ities
