Senior Marketing Manager

We need a hands-on growth leader who can build pipeline and improve conversion, not just manage brand.

You should have proven success in at least one GTM motion (e.g. outbound, lifecycle, partnerships, product marketing, paid, customer marketing, etc.) for a similar ICP — and the ability to extend that into a broader growth engine.

You will start by executing yourself. Over time, you will build the team around what works.

Key Roles & Responsibilities:

What you will own

You will own growth across the funnel, with focus on pipeline and conversion.

1. Demand generation

Build and run campaigns that generate qualified pipeline

Scale at least one GTM motion you are strong in

Experiment and expand into adjacent channels over time

2. Messaging and product marketing

Sharpen positioning for our ICP

Improve how we communicate value across website, campaigns, outbound, and sales

Build core assets that improve persuasion

3. Outbound and sales support

Improve outbound messaging, targeting, and conversion

Support sales with better collateral, proof, and objection handling

4. Customer marketing and proof

Build a system to collect and use customer proof

Turn testimonials, case studies, and customer stories into conversion assets

Use customer voices to improve trust across website, outbound, and sales

5. Lifecycle and funnel improvement

Improve how leads are nurtured and converted over time

Reduce drop-offs across the funnel

6. Analytics and execution

Track what matters: pipeline, conversion, source quality

Run fast experiments and improve based on data. What you will do in practice

-Launch and scale growth campaigns

-Improve messaging and positioning

-Work closely with outbound and sales

-Analyze funnel performance and fix leaks

-Build and refine conversion journeys

-Turn customer success into proof and growth assets

-Drive weekly execution with clear output-

Requirements:

-4–8 years of experience in growth, demand gen, product marketing, or similar roles

-Proven success in at least one GTM motion for a similar ICP

-Strong bias for execution — you can do the work yourself

-Strong persuasion and messaging ability

-Clear understanding of pipeline, conversion, and revenue

-Comfortable working in a fast-moving startup environment

-High ownership and speed

Why Join Us:

Strong plus

-Experience in SaaS, HR tech, fintech, or similar B2B categories

-Experience working closely with sales / outbound teams

-Experience with customer storytelling, case studies, or proof-led marketing

-Experience in early-stage or scaling environments

What will make you stand out

-You can clearly explain how your work drove pipeline or revenue

-You have taken one channel from 0 → meaningful scale

-You know how to prioritize what to do and what to ignore

-You are hungry, sharp, and want real ownership

-You don't need a team to start producing results

This is a work-from-office role based at our headquarters in the heart of Bengaluru. Our office is conveniently located at 43, Nehru Nagar Main Road, Seshadripuram, Bengaluru.