Senior Customer Marketing Manager

ABOUT GOCOMET

GoComet is a Series B logistics technology company that helps global enterprises like Unilever, Honda, Tata,

and Schneider optimize freight spend, automate procurement, and build resilient supply chains. We're

pivoting hard into named-enterprise accounts with a 4.2x growth engine. Our product depth across

procurement, planning, execution, and audit gives us a quantifiable ROI story competitors can't match.

THE ROLE

We have a roster of 50+ enterprise customers at exactly the right brand altitude to open doors for our

next phase of growth — but that roster is currently unactivated as a marketing and pipeline lever. This is

a greenfield hire: you will build GoComet's Customer Marketing function from the ground up and turn

that latent reference asset into the company's lowest-cost, highest-converting enterprise pipeline

engine.

KEY RESPONSIBILITIES

Build the Reference Engine

• Operationalise 50+ enterprise customers (CPG, Auto, Pharma, Industrials) into a structured referral and

peer-introduction programme.

• Design and run a DM-to-DM brokered introduction motion that converts at 30–50% meeting-set rate.

Own the Vertical Case Study Engine

• Develop a library of industry-specific case studies, each anchored by a named brand (e.g., Unilever, Tata

Motors, Sun Pharma).

• Create assets used across sales outreach, ABM campaigns, webinars, and events.

Anchor the Speaker & Proof Supply Chain

• Recruit customer speakers for GoComet's flagship event (Odyssey), vertical webinars, executive dinners,

and hosted summits.

• Maintain a 50–70%+ accept rate by matching the right customer to the right peer-cluster conversation.

Run the Review & Third-Party Validation Programme

• Activate customers on G2, Capterra, TrustRadius, and Gartner Peer Insights.

• Target 30 reviews in Q1, then maintain a sustained cadence of 10/quarter.

Integrate Advocacy Into Late-Stage Deals

• Provide reference calls and proof assets that systematically compress C-suite sales cycles.

• Build a Customer Advisory Board structure for ongoing executive-level engagement.

WHAT SUCCESS LOOKS LIKE

✓ A living, operationalised reference network feeding at least three pipeline plays (peer intros, speaker

anchors, review capture). ✓ Every 1:1 and 1:few ABM play has a named customer presence where

needed. ✓ G2/TrustRadius profiles actively generating inbound meetings.

WHO YOU ARE

• 5–8 years in customer marketing, advocacy, or field marketing in a B2B enterprise SaaS company.

• Personally built a reference programme or customer advocacy engine from scratch (or scaled one

significantly).

• Comfortable operating at an executive level — can call the CSCO of a $1B+ company and ask them to

speak at a dinner.

• Deep understanding of how to structure and productise customer proof for enterprise sales cycles.

• Logistics, supply chain, procurement, or manufacturing industry experience is a significant plus.

WHY JOIN GOCOMET

■ Own an entire function with direct, measurable impact on pipeline and revenue.

■ The customer logos you'll work with are global brands — the dream raw material for an advocacy

leader.

■ Collaborate cross-functionally with Marketing, Sales, and the CEO's office on the highest-visibility

enterprise GTM initiatives.

GoComet Technologies