Senior Marketing Manager

Please Read Before Applying

This is not a traditional marketing role focused only on campaign execution.

We are looking for someone who can take complete ownership of client strategy, execution oversight, and communication enabling the CMO/CEO to step away from routine client operations and reviews.

If you prefer highly structured supervision, constant follow-ups, or narrowly defined responsibilities, this role may not be the right fit

About the Role

You will function as the primary owner across client accounts, coordinating with internal specialists in:

Paid Ads

SEO

Content

Design

Marketing Automation

Your responsibility is not just execution management it is ensuring business outcomes.

Key Responsibilities

1. Strategic Ownership

Translate client business goals into actionable marketing strategies

Continuously refine strategy based on data and performance

Identify weak areas quickly and implement improvements

Gradually take complete ownership of client growth direction

2. Execution Oversight

Define priorities and direction for execution teams

Review campaigns, creatives, landing pages, and content before delivery

Maintain consistency, quality, and strategic alignment across channels

Ensure every deliverable is client-ready

3. Client Management

Lead client calls and manage communication independently

Set expectations clearly and handle difficult conversations confidently

Present marketing initiatives in terms of measurable business impact

Operate without requiring CEO involvement in routine discussions

4. Performance Optimization

Monitor account performance across channels

Identify bottlenecks, opportunities, and inefficiencies

Make data-driven decisions to improve outcomes

Focus on actual progress, not just reporting metrics

5. Client Retention

Deliver consistent clarity and measurable progress

Improve retention through strong execution and communication

Address issues proactively before escalation

Take ownership of long-term client satisfaction

Authority & Decision-Making

You will be expected to:

Push back on unrealistic client expectations when necessary

Challenge poor ideas internally or externally

Make independent operational decisions

Escalate only major strategic shifts to leadership

Success Metrics (KPIs)

Client retention rate

Delivery timelines across accounts

Client feedback and satisfaction

Overall account performance improvement

Team Structure

40+ in-house channel specialists

Dedicated project management support

Your role sits above execution and focuses on direction, accountability, and outcomes

Required Skills & Experience

Technical Skills

Strong understanding of SEO (On-page, Off-page, Technical)

Experience with Google Ads, Meta Ads, and LinkedIn Ads

Proficiency with Google Analytics, Search Console, and CRM dashboards

Familiarity with email marketing and automation tools

Understanding of conversion funnels, attribution models, and lead generation

Knowledge of RevOps and CRM platforms such as HubSpot or Salesforce

Ability to collaborate effectively with design and content teams

Ideal Candidate Profile

2–8+ years in agency or multi-client environments

Strong cross-channel marketing understanding

Excellent client communication and stakeholder management skills

Experience handling multiple SMB accounts simultaneously

Strong review and quality-control mindset

High ownership with strong execution discipline

This Role Is NOT Suitable For Someone Who

Requires step-by-step supervision

Avoids difficult client conversations

Confuses activity with results

Hesitates to make decisions independently

Waits for instructions instead of taking initiative

Work Environment

Fast-paced and execution-focused

High accountability culture

Minimal hand-holding

Strong bias toward action, ownership, and continuous improvement

Skills Over Degrees

We strongly believe skill, ownership, and execution matter more than formal education alone.

Candidates may have built expertise through:

Real-world experience

Certifications

Freelancing or agency work

Self-learning

Internships or hands-on projects

If you can deliver outcomes consistently, we value that more than credentials alone.

More about us:

https://weframetech.com/