Senior Marketing Manager

Job Title: Senior Manager / Head – Brand Marketing

Location: Mumbai (Andheri East)

Experience: 8 to 12 years

About the company -

The hiring company is is building a unified digital ecosystem designed to transform how gold is traded, valued, financed and invested through AI, blockchain and digital innovation. Its ecosystem comprises Elanzia, GoldSense, RamMudra and BullionX, creating a connected, transparent and intelligent future for the gold industry.

Role Overview

We are looking for a dynamic Brand Marketing professional to lead the brand strategy, campaigns and market positioning across multiple business verticals. The ideal candidate will have strong experience in building premium technology or consumer brands, managing integrated marketing campaigns and driving brand awareness across offline & traditional marketing, print, events and partnerships.

Roles & Responsibilities

Lead go-to-market (GTM) strategies for new products, platforms, and business launches.

Develop and execute IGM's brand and marketing strategy.

Lead integrated campaigns across digital, print, events, PR and social media.

Build strong brand positioning and messaging across all IGM businesses.

Work closely with creative, content, PR and business teams to execute impactful marketing initiatives.

Drive product launches, strategic partnerships, exhibitions and industry events.

Desired Profile

Proven track record of building and scaling premium brands.

Strong understanding of Offline & Traditional Marketing, content, branding and consumer insights.

Excellent communication, stakeholder management and project execution skills.

Experience in fintech, luxury, jewelery, BFSI or technology sectors will be preferred.

MBA in Marketing or a related field is preferred.