Senior Manager-Marketing

Location: Mumbai ,Thane

About Ascensia Diabetes Care

Ascensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily differenc

Role Overview

We are seeking a strategic and commercially driven marketing leader to be a part of the India marketing function. This position will support with shaping and executing the country's short- and long-term marketing strategy with a strong focus on retail and trade excellence, portfolio growth, e commerce and digital expansion.

This role partners closely with the Country Head, Sales Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engageme

Key Responsibilities

Strategic Leadership & Portfolio Growth

Develop and execute short- and long-term marketing strategies aligned with business objectives
Provide strategic direction on portfolio management, branding, positioning, and pricing
Lead product launches and integrated marketing campaigns to drive growth and market share
Identify new market opportunities, segments, and partnerships to expand the business
Manage marketing investments to ensure strong ROI and commercial impact

Retail & Trade Marketing Excellence

Build and manage long-term partnerships with retail, wholesale, and modern trade channel partners
Develop and implement strategic key account frameworks and annual promotion plans
Drive in-store excellence through visibility programs, merchandising, and activation campaigns
Negotiate premium retail placements and oversee execution standards
Collaborate closely with sales teams to ensure effective rollout of trade initiatives

Digital & Commercial Innovation

Partner with regional teams to expand digital and e-commerce marketing initiatives
Drive CRM and loyalty programs to improve customer acquisition and retention
Build commercial partnerships with digital health stakeholders

Team & Cross-Functional Leadership

Work closely with internal and local marketing team, sales, regional, and global stakeholders to ensure alignment
Manage agency partnerships and ensure high-quality campaign execution
Ensure compliance with regulatory standards across marketing activities

Candidate Profile

10 - 15 years of experience in strategic and operational marketing in OTC,
FMCG,Strong background in retail/trade marketing and digital expansion
Experience in consumer healthcare, or related regulated industries preferred
Proven track record of driving brand growth and commercial results
Strong financial and sales acumen and experience managing marketing investments
Excellent leadership, communication, and stakeholder management skills
MBA in Marketing required; science/pharmacy background is aplus
Knowledge of diabetes care or related therapeutic categories is advantageous.

Why Join Us

This is an opportunity to lead marketing strategy in a fast-growing healthcare category and make a real impact on people living with diabetes. You will work in a collaborative, global environment with strong autonomy to shape the India growth journey.

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