Senior Marketing Manager

Company Description

Established in 2006 and headquartered in Udaipur, Rajasthan, ONEPWS Pvt. Ltd. specializes in designing and executing pioneering Control Room Solutions for 24/7 mission-critical operations. With a focus on ergonomics, functionality, and aesthetics, the company takes pride in providing innovative and human-centric designs. As a market leader, ONEPWS has successfully implemented over 300 Control Room Designs and installed over 50,000 Control Room Consoles both in India and internationally. At ONEPWS, customer satisfaction and continuous improvement form the backbone of the company's success and commitment to growth and betterment.

Duties and Responsibilities (KRA):

1.Team Leadership and Management

a.Oversee the digital marketing team, ensuring alignment with organizational goals.

b.Foster team collaboration, motivation, and performance tracking.

2.Cross-Team Collaboration

a.Coordinate with other departments to align marketing strategies with organizational objectives.

b.Facilitate seamless communication for project execution across teams.

3.SOP and Manual Creation

a.Develop and maintain standard operating procedures and training manuals for marketing processes.

b.Ensure consistency and efficiency in workflows.

4.Reporting and Auditing

a.Establish a system for periodic reporting on marketing performance metrics.

b.Conduct audits for task allocation, execution, and team productivity.

5.Task Distribution and Monitoring

a.Assign roles and responsibilities within the team to ensure balanced workloads.

b.Monitor progress and ensure timely completion of tasks.

6.Training and Hiring

a.Identify skill gaps and provide training programs for team members.

b.Lead the hiring process to onboard top talent for the marketing team.

7.Digital Marketing Strategy and Execution

a.Oversee campaigns on digital platforms to drive brand awareness and lead generation.

b.Optimize marketing efforts based on data analytics and performance reviews.

8.Lead Generation

a.Utilize online platforms and campaigns to generate high-quality leads for business growth.

b.Analyze campaign data to improve conversion rates.

9.Exhibition and Event Management

a.Plan, coordinate, and execute marketing activities for exhibitions and corporate events.

b.Ensure effective representation of the brand during events.

10.Innovation and Strategic Input

a.Stay updated with industry trends and implement innovative marketing practices.

b.Contribute to strategic planning and long-term marketing goals.

11.Compliance and Quality Assurance

a.Ensure all marketing activities comply with organizational and industry standards.

b.Uphold brand guidelines and maintain quality in all marketing materials.

Skill / Competencies:

Google and Meta Ads

LinkedIn Ads

Business AutoMation tools- SFMC, Hubspot & Brevo

CRM and Task Management Tools

Web Developer- Wordpress, PHP, Joomla, Shopify Etc

GTM, GA4, MOZ, Semrush, Similar web etc.

Education and/or Work Experience:

Degree: - Post Graduation in IT

Diploma: - Diploma in Software Engineering

Years of Experience 15 Years