Job Overview
The Senior Marketing Manager, Therapy Area Marketing supports the development and execution of therapyspecific marketing strategies, thought leadership and programs that advance business priorities and customer engagement. This role works closely with scientific, clinical, and commercial stakeholders to translate complex therapeutic expertise into compelling, compliant marketing campaigns, content, and programs. The position contributes to strategic planning, guides tactical execution, and ensures consistency and quality across campaigns, content, and experiences. Success is defined by the ability to improve Fortrea's position as a scientific thought leaders in assigned therapeutic areas, construct marketing strategy, deliver highimpact initiatives on time and on budget, use insights to refine and optimize marketing effectiveness.
Summary Of Responsibilities
- Support the delivery of the wider marketing teams strategic objectives, growing assigned aspects of the company brand identity, and driving high quality leads
- Partners with scientific, clinical, and commercial stakeholders to translate therapeutic expertise and market insights into clear, compliant messaging, campaigns, and programs
- Monitors the competitive landscape, market trends, and marketing performance metrics within assigned therapy areas to inform strategic recommendations and continuous improvement.
- Formulate and maintain marketing plans to promote assigned areas of the business
- Build marketing assets and coordinate execution across digital and offline channels
- Leads the development, maintenance, and optimization of marketing assets, including websites, content, and sales enablement materials, to support customer engagement, prospecting, and RFP or biddefense activities.
- Analyze campaign performance and recommend tests, optimizations, and strategic improvements.
- Collaborates effectively across teams, demonstrates sound judgment, and balances multiple priorities in a fastpaced environment, and all other duties as needed or assigned
- Maintain calendars, trackers, and documentation to ensure visibility and accountability across projects.
- Applies strong project management, analytical, and communication skills to drive crossfunctional alignment, resolve issues, and support effective decisionmaking.
Qualifications (Minimum Required)
Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree is a plus. Fortrea may consider relevant and equivalent experience in lieu of educational requirements.
- Strong project management and writing skills.
- Proficiency in Microsoft 365 and collaboration tools; familiar with the appropriate use of AI tools (CoPilot)
- Excellent communication and stakeholder management abilities.
- Analytical mindset with the ability to interpret performance data and generate actionable insights.
- Fluent in English; additional language skills are a plus.
Experience (Minimum Required)
- Minimum of 8- 10 years of experience in healthcare marketing, with demonstrated success in campaign execution and content development.
- Experience developing thought leadership materials and resources including white papers, blogs and webinars
- Experience working with B2B marketing to companies in the healthcare industry
- Experience managing timelines, and review processes.
- Familiarity with performance analytics and optimization strategies.
Work Environment
- Primarily office-based or remote with frequent computer use.
- Occasional travel (up to 15%) to conferences or internal meetings.
- Requires ability to attend virtual meetings across time zones as needed.
Physical Demands / Work Environment
- Work is performed in a hybrid environment.
- Occasional drives to site locations, occasional domestic travel.
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