Senior Marketing Manager - B2B

Company Description

Arboreal is an award-winning ingredients technology company specializing in innovative solutions for specialty food and nutraceutical ingredients.

Known for its expertise in sugar reduction, alternative proteins, cacao ingredients, and nutraceutical formulations, Arboreal collaborates closely with Better for You brands to deliver healthier, functional, and sustainable products. The company goes beyond consultancy, working hands-on with clients to create category-defining innovations that enhance taste, texture, nutrition, and functionality. With a vision of creating a healthier tomorrow, Arboreal partners with the next generation of functional food and consumer product brands globally.

Arboreal is co-founded and led by Swati Pandey (IIT, Imperial College London), Manish Chauhan (BITS Pilani, London Business School) and Suresh Chander (University of Helsinki, Anna University).

For our pioneering work, Arboreal has overtime been awarded with National Startup Award (Food Processing, 2021), BIRAC Grant (Department of Biotechnology, India), Cartier Women's Initiative Award (APAC), Women Transforming India Award (NITI Aayog) amongst others.

Role Description

The Senior Marketing Manager - B2B will be responsible for leading marketing strategies to drive business growth and enhance brand visibility for Arboreal's house of Ingredient Brands. Our Ingredient Brands include BioProt (Fermented Yeast Protein), Pyure (Zero Sugar Sweeteners), Cococo (Chocolate Ingredients), Oricol (Marine Collagen) and so on.

This is a full-time, on-site role based in Lucknow, where the candidate will work directly with Founders and will oversee key marketing initiatives, develop go-to-market strategies, and manage campaigns targeting B2B audiences. Additionally, the role involves driving customer acquisition funnels, forming strategic industry partnerships, supervising content and communication development, and analyzing performance metrics to ensure maximum impact. Collaboration with cross-functional teams, including sales and product development, will be a critical part of day-to-day responsibilities to align marketing efforts with business goals.

Qualifications

• 5+ Years of Experience in B2B marketing, strategic planning, and go-to-market strategy development
• Expertise in digital and content marketing, lead generation, and campaign management
• Knowledge of market analysis, customer segmentation, and ROI-driven marketing
• Strong leadership, communication, and stakeholder management skills
• Proficiency in CRM platforms, digital marketing tools, and analytics software
• Proven track record of developing and executing successful marketing campaigns & managing teams and/or agencies
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• Experience in the food, nutraceutical, or functional ingredients industry is a plus

What we offer:

1) Competitive Compensation. The candidates can expect a CTC of 10-30LPA as a combination of Fixed + Incentive linked to qualifications, experience and performance. We do not follow the industry norms of linear growth in compensation. We are a fast scaling business and offer excellent financial growth to top performers and ESOPs to long term growth performers.

2) Fast track personal and professional growth. The executive will work directly with the Founders and a high quality team. Learning experience of joining and scaling a high quality startup at an early stage.

3) An opportunity for personal impact where you help improve quality standards for 100s of food ingredients and revolutionize ease of sourcing for thousands of Indian SMEs.

Please do not apply if:

1) You are not based or willing to relocate to Lucknow.

2) You cannot operate without active supervision.

3) You are not ambitious with a strong drive to succeed.

We are highly highly selective. If you do not hear back from us within 3 weeks of your application, please assume that your application was unsuccessful at this time.