Building Brands / Therapy
- Support achievement of Market Share objective, bottom-line targets, top line & profitability
- Analyse market conditions and forecast sales and market share.
- Continually provide customer feedback and macro view of the market through designated meets to achieve company s Long, Medium- and Short-term marketing plans
- Percentage increase in market share for portfolio
- Achievement of sales targets
- Review of strategies with functional head
- Cost vs budget analysis
Completion of product strategic and tactical Plans, and Monitors the implementation
- Develops and delivers key brand / indication level promotional assets relevant to market needs.
- Ensures market model are in line with global templates / standard Brand Plan template.
- Monitors sales and product supply, ensures forecasts are adjusted as necessary.
- Tracks implementation plan with sales management to ensure achievement of targets.
- Regular reviews of global templates and marketing guidelines
- Review of strategies with functional head
- Achievement of budget spending according to plan
- Regular forecast adjustment such that forecasting desired accuracy
Relationship building with key external stakeholders, and builds AZ networking
- Works to identify the key stakeholders and KOLs in the therapeutic area
- Establishes regular contact with key stakeholders / partners / KOLs.
- Systems in place for targeting key stakeholders and KOLs
- Achievement of agreed number of contact and receives product/brand manager contact reports
- Take feedback from key stakeholders and KOLs
Maintain and improve systems and processes
- Tracks monthly performance vs budget, and analyse reasons for gaps.
- Completes and submits monthly summary of performance, including activities and A&P against the plan.
- Streamlines reporting system and re-evaluate the necessity of reports as required.
- Ensures completion of expense reports by team.
- All reports submitted are accurate, data interpreted (actual vs budget)
- New improvements/initiatives in place
Launch planning & execution support
- Support the development of relevant launch plan aligned to their respective Tumor / brand
- Work effectively with the cross-functional team to support development of world class launch plans
Adherence to AZ and industry code of conducts, ethics and code of marketing practice
- Ensures compliance from all staff to guidelines, codes, policies and procedures.
- Ensures compliance with AZ code of conduct.
- Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).
- Discloses potential breach of codes or conducts.
- No non-compliance issues raised with local and global policies and procedures
- Less than 2 complaints from competitors against marketing practice
- No breach of confidentiality
- All disclosures are investigated and resolved
Strong Alignment to sales functions.
- Strong Alignment to sales functions.
- Collaboration with Sales team for effective and result oriented execution
Development of an effective team, and ensure cross-functionality
- Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
- Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.
- Ensures best practice examples and learning are shared with the team and colleagues.
- Maintains good interpersonal relationships.
- Manages and resolves conflict issues within the team and cross-functionally.
- Takes responsibility for own personal development.
- Interaction in team is positive and works as part of the team, behaviours are consistent with AZ performance culture
- High level of observable cross-functional interaction
- Systems in place to capture the best practice examples
- Takes responsibility and the initiative to find ways for self-improvement, ensures development plan in place
- Plans and attends training and development programmes
- Full attendance at the meetings and clear strategic outputs are captured
Education, Qualifications, Skills and Experience
- University graduate
- 5+ years experience in marketing with 3 years of Oncology brand/marketing experience
- Strong experience of people management
- Proficient in oral and written communication (English).
- MBA preferred.
- Prior experience in prelaunch & commercialising (preferably in global brand).
- Global / above market exposure
Key personal capabilities and attitude
Key Functional Capabilities
Demonstrate AZ Values Consistently
- Excellent Communication Skills
- Good Planning and Organisational Skills
- Excellent Scientific knowledge
- Ability to develop Strategic Partnerships
- Preferably having launch experience in oncology segment
- Through understanding of institution business and preferably state govt segment
- We follow the science
- We put patients first
- We play to win
- We do the right thing
- We are entrepreneurial
