Senior Manager-Marketing
Location: India
About Ascensia Diabetes Care
Ascensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily difference.
Role Overview
We are seeking a strategic and commercially driven marketing leader to be a part of the India marketing function. This position will support with shaping and executing the country's short- and long-term marketing strategy with a strong focus on retail and trade excellence, portfolio growth, e commerce and digital expansion.
This role partners closely with the Country Head, Sales Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engagement.
Key Responsibilities
Strategic Leadership & Portfolio Growth
- Develop and execute short- and long-term marketing strategies aligned with business objectives
- Provide strategic direction on portfolio management, branding, positioning, and pricing
- Lead product launches and integrated marketing campaigns to drive growth and market share
- Identify new market opportunities, segments, and partnerships to expand the business
- Manage marketing investments to ensure strong ROI and commercial impact
Retail & Trade Marketing Excellence
- Build and manage long-term partnerships with retail, wholesale, and modern trade channel partners
- Develop and implement strategic key account frameworks and annual promotion plans
- Drive in-store excellence through visibility programs, merchandising, and activation campaigns
- Negotiate premium retail placements and oversee execution standards
- Collaborate closely with sales teams to ensure effective rollout of trade initiatives
Digital & Commercial Innovation
- Partner with regional teams to expand digital and e-commerce marketing initiatives
- Drive CRM and loyalty programs to improve customer acquisition and retention
- Build commercial partnerships with digital health stakeholders
Team & Cross-Functional Leadership
- Work closely with internal and local marketing team, sales, regional, and global stakeholders to ensure alignment
- Manage agency partnerships and ensure high-quality campaign execution
- Ensure compliance with regulatory standards across marketing activities
Candidate Profile
- 8 - 10 years of experience in strategic and operational marketing in OTC, FMCG,
- Strong background in retail/trade marketing and digital expansion
- Experience in medical devices, consumer healthcare, or related regulated industries preferred
- Proven track record of driving brand growth and commercial results
- Strong financial and sales acumen and experience managing marketing investments
- Excellent leadership, communication, and stakeholder management skills
- MBA in Marketing required; science/pharmacy background is a plus
- Knowledge of diabetes care or related therapeutic categories is advantageous.
Why Join Us
This is an opportunity to lead marketing strategy in a fast-growing healthcare category and make a real impact on people living with diabetes. You will work in a collaborative, global environment with strong autonomy to shape the India growth journey.
