Job Description
The Senior Marketing Manager will lead the marketing strategy and execution for our e-learning products and services. This role requires a data-driven, creative, and highly strategic marketer who understands the digital learning landscape and can drive customer acquisition, brand visibility, and revenue growth. The ideal candidate has strong experience in ed-tech or e-learning environments with a deep understanding of digital marketing channels, learner behaviour, and B2C/B2B customer dynamics.
Key Responsibilities
Marketing Strategy & Planning
- Develop and execute the annual marketing strategy aligned with business goals.
- Identify target segments like corporates, academic institutions and plan campaigns accordingly.
- Conduct market research, competitive analysis, and customer insights to refine offerings and positioning.
Digital Marketing Leadership
- Lead end-to-end digital marketing across performance marketing, SEO/SEM, social media, email marketing, automation, content marketing, and analytics.
- Drive high-quality lead generation and optimize conversion funnels for maximum ROI.
- Monitor and optimize paid campaigns (LinkedIn Ads, and other platforms).
Brand & Communication
- Build and strengthen the brand presence across digital and offline channels.
- Oversee development of brand messaging, value propositions, and creative communication.
- Coordinate with design, content, and creative teams for impactful marketing assets.
Content & Product Marketing
- Plan and guide high-impact content such as blogs, whitepapers, case studies, landing pages, and course descriptions.
- Collaborate with product and academic teams to translate course benefits into compelling learner value.
Growth & Revenue Marketing
- Own marketing KPIs, lead quality, funnel conversion, revenue contribution, and retention.
- Implement growth experiments to accelerate learner acquisition and reduce churn.
- Partner with sales to deliver qualified leads and support inside sales teams with marketing enablement.
Team Leadership & Collaboration
- Lead and mentor a team of digital marketers, content creators, and marketing coordinators.
- Collaborate with cross-functional departments including Sales, Product, Tech, Academic, and Customer Success.
- Manage external agencies, vendors, influencers, and partners.
Analytics & Reporting
- Track marketing performance using tools like Google Analytics, CRM, marketing automation, and BI dashboards.
- Prepare weekly/monthly reports on campaign performance, budget utilization, and growth metrics.
- Use insights to refine marketing strategies and improve outcomes.
Required Skills & Qualifications
- Bachelor's or Master's degree in Marketing, Business, Communications, or related field.
- 610+ years of marketing experience, preferably in e-learning or ed-tech.
- Proven experience leading digital marketing and growth marketing initiatives.
- Strong understanding of marketing funnels, learner behaviour, and ed-tech customer journeys.
- Expertise in performance marketing, SEO, content strategy, and marketing automation tools.
- Excellent communication, storytelling, and analytical skills.
- Experience leading teams and handling multi-channel campaigns.
Preferred Qualifications
- Prior experience with B2B and B2C e-learning products.
- Knowledge of CRM tools (HubSpot, Zoho, Salesforce), analytics tools, and martech stacks.
- Experience in brand building and community-driven learning environments.
- Familiarity with video marketing, webinars, influencer marketing, and education partnerships.
Employment Type: Contractual position, leading to employment based on performance.
Location:Hyderabad
About Apposite:
- Apposite is a Learning Solutions and Services organization focused on creating relevant, effective, and result-oriented learning products for the Classroom, Web, and Mobile. Using the latest pedagogical approaches and technology innovations, Apposite offers the best of both worlds in its learning solutions. To know more about Apposite, please visit www.appositelearning.com.
