The Senior Marketing Manager, India & APAC will own regional marketing strategy and execution across three Admitad Group products: Admitad, Takefluence, and Trendweave, driving growth across performance marketing, influencer marketing, and the creator economy. This is a high-impact, senior role combining strategic leadership with hands-on execution, focused on demand generation, revenue enablement, and scaling creator and influencer partnerships across India and APAC one of the group's fastest-growing regions.
Responsibilities
What you'll do:
- Own and execute the India & APAC regional marketing strategy across Admitad, Takefluence, and Trendweave, aligned with global priorities and revenue targets
- Drive demand generation and pipeline growth across advertisers, publishers, creators, and strategic partners
- Develop and scale influencer and creator marketing initiatives, with a strong focus on performance and measurable outcomes
- Build and manage long-term collaborations with creators, influencers, and social-first partners to drive brand visibility and revenue impact
- Lead regional social media and content strategies, ensuring relevance to local platforms, formats, and creator ecosystems
- Plan and deliver integrated go-to-market campaigns across content, performance, social, partnerships, PR, events, email, and paid channels
- Partner closely with Sales, Business Development, Partnerships, and Product teams to support revenue growth and market expansion
- Localize global messaging, product launches, and value propositions for India and APAC markets
- Own and execute regional events, webinars, and industry partnerships across performance marketing, e-commerce, fintech, and creator economy verticals
Track, analyze, and optimize performance using data-driven KPIs (leads, conversions, CAC, ROI, creator performance metrics)
- Manage regional marketing budgets, priorities, and timelines, ensuring efficiency and scalability
What We Expect
- 7+ years of experience in B2B and/or B2C marketing, preferably within performance marketing, affiliate marketing, adtech, martech, SaaS, or creator platforms
- Strong understanding of influencer marketing, social media ecosystems, and creator collaborations, especially in India and APAC
- Proven experience managing regional or multi-market marketing initiatives
Deep familiarity with India & APAC digital landscapes, including creators, platforms, publishers, advertisers, and agencies
- Demonstrated ability to drive measurable business impact, not just brand awareness
- Hands-on experience running integrated, multi-channel campaigns
- Strong experience partnering with sales teams and senior stakeholders
- Excellent analytical skills with the ability to evaluate campaign, funnel, and creator performance
- Excellent communication skills in English; ability to align stakeholders across cultures and time zones
- Comfortable operating in a fast-paced, international environment with multiple products and priorities
We Offer
Additional Benefits
- Work in an international company.
- Additional days off as well as employee assistance programs.
- Corporate education courses and training.
- Effective onboarding program for a better start;
- Corporate events and team building.
