Senior Marketing Executive

Preferred Qualifications (Full time):

B.Sc / M.Sc / B. Tech/ M.Tech in Biotechnology or Biology Background along with MBA in Marketing or Communications.

Experience Range and Knowledge:

35 years of post-qualification experience in B2B marketing, preferably in biotechnology, life sciences, industrial, or manufacturing sectors.

Role Overview:

This role will handle end-to-end planning, execution, and monitoring of marketing initiatives across digital, offline, principal marketing, and PR. The position will coordinate with internal teams, principals, and external vendors to strengthen brand presence and drive lead generation.

Key Responsibilities

1. Marketing Execution & Campaign Support

Support end-to-end execution of marketing campaigns across digital, print, events, and webinars

Coordinate product, solution, and technology-led campaigns for business verticals including sugar, grain, molasses, brewery, and biogas

Assist in launching new solutions and technical initiatives in coordination with sales and technical teams

Ensure campaign timelines, deliverables, and internal approvals are met

2. Digital Marketing & Content Management

Coordinate with digital and creative agencies for:

o Social media planning and execution

o Website updates and content uploads

o Emailers, newsletters, and quarterly magazine

Drive content creation and publishing workflows including:

o Drafting, coordination, approvals, and posting across LinkedIn, blogs, case studies, and technical communications

Oversee development of product videos, technical competency videos, and marketing creatives with external vendors

Track digital performance and compile monthly analytics reports (campaign metrics, engagement, reach, leads)

3. Vendor & Stakeholder Coordination

Liaise with external partners such as:

o Creative agencies, digital partners, printers, event vendors

Ensure timely sharing of briefs, regular follow-ups, approvals, and documentation

Maintain organized records for:

o Creatives, content assets, vendor communication, and final deliverable

4. Events, Webinars & Offline Marketing

Support planning and execution of industry events, webinars, and trainings

Coordinate event logistics including:

o Vendor coordination, promotional materials, invitations, and post-event communication

Support preparation of marketing collaterals such as:

o Presentations, brochures, standees, product literature, and event kits

Assist with lead follow-ups and event reporting

5. Brand & Collateral Management

Ensure brand consistency across all marketing materials and communication channels

Maintain updated repository of:

o Product brochures, presentations, technical decks, and marketing collaterals

Support development of thought leadership content such as:

o Whitepapers, articles, case studies, and technical documentation

6. Reporting & Internal Coordination

Prepare marketing MIS, activity trackers, monthly reports, and dashboards

Support Marketing Head in daily coordination and ongoing strategic initiatives

Ensure compliance with internal processes including:

o Timelines, approvals, documentation, and execution standards

Required Skills & Competencies

Strong coordination and execution capabilities

Excellent written and verbal communication skills (English & Hindi)

Good understanding of B2B marketing; exposure to industrial/technical/manufacturing sectors preferred

Working knowledge of digital marketing fundamentals and social media platforms (LinkedIn, Meta, YouTube)

Familiarity with Content Management Systems (CMS) and marketing automation tools/platforms

Strong vendor management skills with the ability to multitask effectively

Creative and strategic mind-set with strong execution focus

Proficient in MS Office tools (PowerPoint, Excel, Word)

Willingness to travel as per business requirements