Senior Marketing Executive

Job Description – Executive/Sr. Executive, Product Operations & Marketing Coordination

Role Purpose

The role is responsible for coordinating product lifecycle activities across Marketing, Supply Chain, Operations, Quality, Regulatory, Finance, and Vendor Management functions, ensuring timely execution of product launches, artwork approvals, sales tracking, inventory management, and product innovation initiatives.

Key Responsibilities

Accounts, Billing & Payment Coordination

• Manage invoices and purchase orders with Accounts and vendors.
• Track payments related to café projects and vendors.
• Coordinate documentation and approvals with internal stakeholders and vendors.

Regulatory Compliance & Product Approvals

• Coordinate with Legal Metrology, FSSAI, QA/QC, and R&D teams.
• Ensure artworks and packaging comply with regulatory requirements.

Artwork Management & Marketing Release

• Coordinate artwork adaptation, design revisions, and artwork releases.
• Liaise with designers and vendors for packaging implementation.

New Product Launch Management

• Manage launch communications and indent allocations.
• Coordinate product shoots and launch display activities.

Sales Performance Analysis

• Analyze MoM and YoY sales performance.
• Prepare weekly launch and sales reports for management.

Product Category Management & Improvement

• Drive product improvements based on sales performance and feedback.
• Support near-expiry stock liquidation and inventory movement planning.

New Product Development & Innovation

• Conduct market research and new product studies.
• Coordinate prototypes, agency partnerships, vendor sourcing, and onboarding.

SCM & Print Vendor Coordination

• Coordinate packaging specifications, cylinder requirements, and print execution.
• Manage product information including ingredients, nutrition, and allergen details.

Feedback Collection & Analysis

• Conduct sensory evaluation and costing analysis.
• Gather and analyze customer and operational feedback for product innovation.