Senior Executive - Marketing & Activations

Role Overview:

We are seeking a dynamic, detail-oriented, and collaborative Senior Executive – Marketing and Activations to join our growing marketing team. This role will play a crucial part in managing and executing operational aspects of brand & marketing, with a focus on exhibitions, social media coordination, budget management, Brand merchandise, sales collaterals, and vendor management. You'll work cross-functionally with R&D, packaging, sales, HR and finance teams to ensure seamless execution and alignment with the brand's strategic goals.

Key Responsibilities:

1. Exhibitions & Trade Shows

• Manage all administrative and logistical deadlines for exhibitions and marketing events.
• Coordinate with cross-functional teams to gather product, branding, and technical information.
• Ensure timely delivery of collaterals, booth materials, and samples to event locations.
• Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.

2. Social Media Coordination

• Act as the liaison between the company and the external social media agency.
• Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.
• Oversee planning, scheduling, and execution of social media content to ensure brand consistency.

3. Marketing Budget & Finance

• Track all marketing expenses and ensure adherence to allocated budgets.
• Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.
• Maintain updated records and reports on campaign spends and cost effectiveness.

4. Sales Collateral Management

• Drive the creation, review, and distribution of brochures, presentations, and product sheets.
• Coordinate with design agencies, internal teams, and printers for timely execution.
• Maintain a repository of up-to-date marketing assets for the sales team.

5. Vendor Management

• Identify and evaluate vendors in key markets for printing, branding, gifting, and events.
• Negotiate terms and ensure quality and timeliness of deliverables.
• Maintain a database of approved vendors with rate cards and service histories.

6. Brand Identity Implementation

• Ensure consistent implementation of the brand identity across all touchpoints and materials.
• Review physical and digital branding at office premises, packaging, events, and collaterals.
• Work with marketing leadership to audit and improve brand consistency.

7. Merchandise & Gifting

• Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.
• Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.

8. Lead Monitoring & Coordination

· Monitor and track incoming enquiries generated through social media, website, and digital campaigns.

· Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.

Qualifications & Skills:

· Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.

· 2-4 years of experience in marketing operations, branding or coordination.

· Industry background – preferably FMCG or marketing/creative agency background with experiencein managing BTL activities.

· Strong project management and multitasking skills.

· Excellent written and verbal communication skills.

· Sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.

· Experience in working with agencies, vendors, and internal stakeholders.

· Highly organized, proactive, and driven to deliver results under tight timelines.