About Monster Energy
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day In The Life
As Senior Marketing Communications Manager, you'll be the force behind growth, disruption, and culture—owning the full, end‑to‑end integrated communications agenda across the region. You'll fuel aggressive market share gains through fearless marketing, electrifying consumer experiences, and boundary‑pushing, disruptive brand activations that make noise and move the market.
The Impact You'll Make
- Own the full brand strategy and growth agenda with annual business plan ownership. Drive aggressive market share growth by driving Rate of Sales in the energy drink category across all price points.
- Lead the development of breakthrough Above the Line (ATL), digital, and experiential marketing campaigns. Drive brand presence across sports, gaming, music, nightlife, street culture, and extreme sports communities.
- Build large-scale brand experiences, athlete, ambassador partnerships, gaming collaborations, influencer ecosystems, and event platforms. Support regional leaders with relevant marketing media, digital and pillar led experiential inputs translating campaigns into regional inputs at scale.
- Support innovation pipelines including new flavors, limited editions, pack formats, and functional extensions. Develop launch strategies for new product launches and innovation programs.
- Translate the national brand vision into clear brand roadmaps, regional marketing calendars, and growth targets.
- Hold managers accountable for brand performance, campaign execution, and market impact.
- Drive a high-energy, entrepreneurial team culture focused on speed, experimentation, and bold thinking.
- Optimize budgets across campaigns, ambassadors and influencer marketing.
- Manage large-scale marketing investments and ensure maximum impact and ROI. Lead creative, and activation agencies to deliver Best in-class brand work.
- Partner closely with internal teams to understand regional challenges and help drive trials and conversions. Design marketing initiatives that drive awareness , consideration and frequency. Support big ticket campaigns to lead disruptive point-of-sale activations.
Who You Are
- Prefer a Bachelor's Degree in the field of -- Marketing, Communications or related field of study.
- Additional Experience Desired: Between 3-5 years of experience in Brand Management, Core Marketing.
- Additional Experience Desired: Between 3-5 years of experience in strategic planning, budget management, and tracking of marketing performance metrics.
- Computer Skills Desired: Microsoft Office (Word, PowerPoint, Excel).
- Additional Knowledge or Skills to be Successful in this role: Strong understanding of brand management and execution.
- Ability to thrive in cross-functional, diverse teams, Ability to write good briefs to tell the right marketing stories.
